Imagine you are a movie star or star footballer. You probably have an agent and an assistant. Your assistant does tasks for you, based on your requests. They might make dinner reservations, pick up the dry cleaning, organize fan mail and help maintain your calendar.
Your agent is different. They are using their expertise day and night to maximize your opportunities and income. They can act based on your prompts—maybe a product you’d love to endorse—but they don’t need prompts to continue to do their job. In fact, your Hollywood agent probably supports you in ways you wouldn’t even know to ask.
The key difference between an artificial intelligence (AI) assistant and an AI agent is similar. AI assistants are reactive, performing tasks at your request. AI agents are proactive, working autonomously to achieve a specific goal by any means at their disposal.
Together, assistants and agents elevate great performers, making them or keeping them stars. In much the same way, AI assistants and AI agents can make individual workers and businesses better by performing simple and complex tasks.
An AI assistant is an intelligent application that understands natural language commands and uses a conversational AI interface to complete tasks for a user. Many modern virtual assistants, such as Amazon’s Alexa and Apple’s Siri, rely on these capabilities to enhance user interactions.1
The first AI assistants relied mostly on rule-based instructions, preprogrammed responses and predefined tasks. Today, AI assistants are almost entirely machine learning (ML) or foundation model-based.
AI assistants are built by a foundation model (for example, IBM® Granite™, Meta’s Llama models or OpenAI’s models). Large language models (LLMs) are a subset of foundation models that specialize in text-related tasks. They enable assistants to understand queries that are submitted by humans and offer relevant information, suggestions or next step actions, which help organizations simplify access to information, automate repetitive tasks and streamline complicated workflows. In business, AI assistants also assist with data analysis, allowing users to efficiently extract insights.
AI assistants have several limitations:
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To quote Elvis Presley, “A little less conversation, a little more action, please.” Enter AI agents.
An AI agent refers to a system or program that can autonomously complete tasks on behalf of users or another system by designing its own workflow and by using available tools.
More autonomous, connected and sophisticated than AI assistants, AI agents can encompass a wide range of functions beyond NLP. These include decision-making, problem-solving, interacting with external environments and executing actions.
Whereas AI assistants need users to provide prompts for every action, AI agents can operate independently after an initial kickoff prompt. They evaluate assigned goals, break tasks into subtasks and develop their own workflows to achieve specific objectives.
These agents are deployed across various enterprise applications, from software design and IT automation to code-generation tools and conversational assistants. Using advanced NLP from LLMs, AI agents comprehend user inputs step-by-step, strategize their actions and determine when to call on external tools.
AI agents and AI assistants offer numerous benefits, from optimizing workflows to enhancing user experience.
Complementary AI solutions: AI agents specialize in performing specific or complex tasks autonomously, while AI assistants excel at understanding and interacting with users naturally. Together they create more powerful and intuitive AI solutions.
Optimized workflows and increased productivity: AI tools and gen AI streamline processes, automate routine tasks, and assist humans with problem-solving, improving overall efficiency.
Enhanced user experience: AI assistants provide interactive support, adapt to user needs and learn from feedback and conversation history to offer more personalized interactions.
Autonomous operations and scalability: AI agents can operate independently, manage multiple tasks simultaneously and scale to handle complex processes without direct human intervention.
Improved task management and collaboration: AI agents can interpret user needs and assign tasks to AI assistants. Assistants can use agent-generated data to create more intuitive outputs. These abilities enhance coordination.
Improved integration potential: As AI models evolve, they can better integrate conversational and autonomous components, enabling seamless task handoffs and delivering higher-quality responses in less time.
AI assistants improve customer experience by providing real-time, real-world support across chat, voice and email. They handle common customer inquiries, guide users through self-service options, and escalate complex issues when needed. Using NLP, they personalize interactions, recommend products, and help customers complete transactions quickly. Their anytime availability improves customer satisfaction and reduces costs.
AI agents take customer experience and customer support further by adapting to user behavior in real time. Unlike AI assistants with scripted responses, AI agents learn and improve interactions, whether it’s simulating job interviews or handling complex support issues autonomously. They work across websites, apps and IoT devices to create smooth and highly personalized user experiences.
AI assistants provide secure, real-time banking support by handling balance inquiries, fraud alerts and loan applications. They also help customers manage their finances by analyzing spending habits and offering personalized budgeting advice.
AI agents proactively prevent fraud by monitoring transactions in real-time, detecting suspicious activity and blocking threats before they escalate. Unlike assistants that just send fraud alerts, AI agents adjust security protocols, refine risk models and coordinate with fraud detection systems to stay ahead of emerging threats. In trading and investment, AI agents analyze market trends, execute trades and adjust portfolios without human intervention.
AI assistants help organizations streamline recruitment by generating job descriptions, sorting resumes and drafting personalized messages. Beyond hiring, they assist in onboarding by guiding new employees through policies, benefits and training materials.
AI agents take HR automation further by managing and optimizing talent acquisition, employee engagement and workforce planning. They screen candidates, schedule interviews and refine hiring strategies by using past data. For performance management, AI agents analyze employee feedback, detect trends and recommend training programs. They also automate onboarding, benefits administration and compliance tracking, making HR operations more data-driven and efficient.
AI assistants play a key role in human resources (HR) process automation by helping to improve patient experiences and streamline administrative tasks. They answer patient questions in real-time, assist with appointment scheduling, billing and prescription refills and provide self-service access to medical records. AI assistants help doctors by summarizing patient histories and flagging urgent cases. AI assistants also help organize documentation, helping to ensure that formatting remains consistent for easier accessibility.
AI agents support medical decision-making in complex environments. In emergency rooms, multi-agent systems help triage patients, adjusting priorities based on real-time data from sensors. AI agents also optimize drug supply management, predict shortages and adjust treatment plans based on patient responses.
There are risks and limitations with AI-powered technologies to consider. LLMs are brittle, meaning that they are susceptible to even the smallest prompt changes that cause invalid structures, an incorrect payload or hallucinations. This means that AI agents and AI assistants might fail if, for example, the underlying foundation model hallucinates or breaks.
For AI agents, especially, it is early days. If they have trouble creating comprehensive plans or fail at reflecting on their findings, AI agents get stuck in infinite feedback loops. And because AI agents consider external environments and tools, they must deal with the changes to those tools. Over time, those changes might cause the agent set up to break. AI assistants, on the other hand, can be reliably used in most cases, as they do not use external tools.
For harder tasks, AI agents require a great deal of training, and they might still take a long time to complete them. Also, they can often be expensive.
Today’s foundation models are not quite intelligent enough to reliably act as agents but advances in model reasoning will improve the situation. Therefore, we are still in the early days of understanding and seeing what AI agents can do. This future of AI might see expanded self-guided applications of AI technology. But at this stage of development, human intervention is often still necessary to offer guidance or redirection.
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