Social Business

New-School Analytics: Knowing Your Customers’ Communities

Personalization drives nearly every marketing and sales initiative nowadays. Businesses try to duplicate in the digital realm the face-to-face interactions that small-town grocers have with their customers. Advanced data collection and analytics help fill the void of actual conversation to make sense of all kinds of customer information: historical data from past purchases, behavioral data […]

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It’s Time to Radically Overhaul Approaches to Data Privacy

It’s an article of faith among many that Millennials aren’t concerned about privacy, but a recent survey of people between the ages of 16 to 35 in the United States and the United Kingdom showed just the opposite. Eighty percent told interviewers from Atomik Research that it was “vital” or “very important” that personally identifiable, […]

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Inside IBM: The Inventors Who Are Creating the Era of Cognitive Computing

Personalization drives nearly every marketing and sales initiative nowadays. Businesses try to duplicate in the digital realm the face-to-face interactions that small-town grocers have with their customers. Advanced data collection and analytics help fill the void of actual conversation to make sense of all kinds of customer information: historical data from past purchases, behavioral data […]

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IBM’s Cognitive Computing Innovation Surges

IBM’s work in cognitive computing emerged as a major factor among the patents awarded to the company by the US. Patent and Trademark Office. More than 800 of IBM’s 7,355 2015 patents are related to cognitive computing, a 52% increase from the previous year. Last year, IBM announced that it has realigned its entire business […]

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Pairing Cognitive Technologies with Sensors for Better Fitness and Health

How do we replace bad habits with good ones? In my view, it doesn’t help much for family members or physicians or politicians to try to bully or shame or regulate us into eating better or exercising more. As a doctor, I believe most people respond best to a smart, timely, and personalized “nudge” in […]

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Come Back for Live Blogging from the Cognitive Colloquium

Return to the THINK blog Wednesday morning at 9:30 for day-long live blogging from the Cognitive Colloquium at Rensselaer Polytechnic Institute. You’ll hear from Shirley Ann Jackson, president of Rensselaer, John Kelly, senior vice president at IBM, and a large roster of top scientists with expertise in cognitive and immersive systems.

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The Rise of Cognitive Business

When the original Watson won on the TV quiz show Jeopardy! in 2011, it was one computer tucked away in a room at IBM Research. Now it’s in our cloud, available anywhere. Back then, Watson consisted of a single software application powered by five core technologies. Today, it includes 28 cognitive services. Each represents a […]

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