Auto Industry

Vehicle-as-a-Service: Driving Differentiation in the Connected-Car

Connected cars offer enormous potential. As noted by a 2017 Foley and Lardner study, 77 percent of auto industry professionals expect the automotive sales market to change substantially as bundled connected services become the norm. According to Gartner , this new market demands a customer-first strategy that hinges on differentiation to capture user interest and […]

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Automakers & the Complete Consumer Experience

In-car connectivity drives consumer choice. With the connected-car market expected by grow by 270 percent between now and 2022, consumer expectations are changing: Around half of consumers now expect to be able to access their smartphone apps through their vehicle’s digital interface. Combined with the evolution of autonomous vehicle technology, automakers face a major change: […]

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