Media & Entertainment

IBM Watson is Making Connections at the GRAMMYs

There is a game I play whenever I meet someone new. After exchanging the usual pleasantries, I immediately start to look for commonalities between us. Do we live in the same part of the world? Did we go to the same college? Do we know any of the same people? Do we work for the […]

Continue reading

Lexus Europe Creates World’s Most Intuitive Car Ad with IBM Watson

According to one of the greatest filmmakers of all time, Alfred Hitchcock, “To make a great film you need three things – the script, the script, and the script.” What happens when you give an Oscar-winning director a script written entirely by artificial intelligence? The answer is the new ‘Driven by Intuition’ advertisement by Lexus. […]

Continue reading


Categories


How the Media’s Merger-Mania Will Impact Consumers

There is a game I play whenever I meet someone new. After exchanging the usual pleasantries, I immediately start to look for commonalities between us. Do we live in the same part of the world? Did we go to the same college? Do we know any of the same people? Do we work for the […]

Continue reading

How Consumer Demand is Driving Media Companies to Get Personal

With an ever-increasing array of devices and over-the-top direct-to-consumer platforms, connected consumers are now clearly demanding high quality and personalized anytime, anywhere content experiences. Media and entertainment firms are now competing for three things – with each and every consumer – their time, advocacy and money. Consumers are spending more time watching video on their […]

Continue reading