Cognitive Computing

Refining Transformation in the Oil & Gas Industry with Cognitive

For large organizations, embarking on digital transformations can be challenging during even the best of times. But the severe downturn in commodity prices over the past three years has made transformations for oil & gas (O&G) companies, in particular, more crucial and increasingly complex. When the need to drive cost savings and increase value creation […]

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Bringing Cognitive to Bear in the Fight Against Poaching in South Africa

I’ve always wanted to be a large-animal vet. As a child, I was caretaker to Russell, the Dutch rabbit, two guinea pigs named peanut butter and jelly, more than 100 rats, mice and more blue-belly lizards than my long-suffering, but supportive mother could count. I’ve always felt a connection to animals and though my path […]

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Auto Industry Turns to Cognitive to Redefine Vehicle Safety

My first car was a ’65 Chevy Impala, which I bought from my uncle. The engine was in bad shape so within the first week, I swapped it out with one I bought from the local junk yard. It was a pretty simple car – manual transmission, manual windows and locks, no air and an […]

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Cognitive Learning Goes to School with IBM and Sesame Street

Since 1969, Sesame Street has been a part of our lives in the U.S. and around the world. We watched it as children, and we’re now watching it with our children and even grandchildren. We’ve seen our lives reflected on the street and through the compassion of the loveable Sesame Street Muppets. For almost 50 […]

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Using Cognitive to Compete in a Personalized Media World

Today’s media industry is changing at an ever increasing rate. Every day, there is more content created than any of us can consume; backed by nearly ubiquitous distribution. The by-product of this new direct-to-consumer world is data – the new natural resource – and the new competitive differentiator. Data has moved to the center of […]

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The Cognitive Concierge Brings Personalization to the In-Room Experience

If you’re a frequent traveler, you’ve no doubt found yourself standing in a hotel room desperately searching for light switches, setting the thermostat, locating the TV remote and more. It’s all part of a quest set up the room to your unique specifications and, more often than not, it’s far more complicated than you’d like. […]

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Making a Cognitive Difference in Global Water Issues

World Water Day, recognized annually on March 22, is about taking action to tackle the water crisis brought on mainly by globalization and the surge in population. Freshwater scarcity is a major risk to the global economy, affecting four billion people directly. Water is a natural resource that’s core to human food and energy security, […]

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Adopting Cognitive for Better One-to-One Customer Engagement

With increasing frequency, cognitive technologies are helping businesses operate in the past, present and the future all at the same time. Marketing, commerce and supply chain professionals are leveraging cognitive solutions to understand what’s happening across their businesses for specific insights about real-time activity. These “in-the-moment” snap shots are just as critical as historical data. […]

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Cognitive is the New Black at New York Fashion Week

Next fall when you’re out shopping for the hottest fashion trends, you may come across a lot of gray, brown and black tones like nickel, umber, and raisin black, and for pops of color, sea blue and maroon. Fall 2017’s dominant color palette is just one of the insights Watson unveiled from analyzing hundreds of New York […]

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Business Mobility Gets a Cognitive Upgrade with IBM Watson

Ten years ago, the iPhone and iPad did not even exist but today, it’s hard to remember life before mobile devices. When I forget my iPhone  at home, I feel anxious or like I’m constantly missing something. Let’s face it: no one feels the same way about leaving a pen behind. Mobile devices are transforming […]

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Women of Color in STEM Take Center Stage at the Oscars

When the Academy of Motion Picture Arts and Sciences holds the 89th Oscars this Sunday, I’ll be rooting for “Hidden Figures” to win Best Picture, and Octavia Spencer to win Best Supporting Actress. Since both Black History Month and National Engineers Week occur in February, it would be great if during this month, the movie […]

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How Cognitive is Helping One Hospital Curb ‘Code Blues’

Preventable medical errors remain the third leading cause of death in the United States, despite tremendous investments in healthcare technology to improve care, standardize practices, and make choosing “the next best action” easier for healthcare professionals. In Canada, Code Blue, the term used for emergency medical intervention, is the second costliest type of acute care […]

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