The World Needs More Volunteers; Here’s How Employers Can Help

We celebrate the spirit of volunteerism on International Volunteer Day, December 5, by recognizing the contributions of those who give back to schools, communities, and people in need. Imagine what a difference it would make it we could focus on altruism year-round and keep it going. Working together, we can. Many do what they can […]

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Delivering Great Content in the Form of a Film About an Unlikely Hero

Modern marketing continues to evolve and so does the role of the modern marketer particularly in content marketing. Traditionally, we create content to share news, tell stories about products or services and to drive brand favorability and awareness. IBM has been using content to connect with audiences since the launch of Think magazine in the […]

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The University of Ottawa and IBM Team On Cybersecurity Research

In our increasingly interconnected world, improving cybersecurity and safety has reached a critical point as threats and attacks become more sophisticated and insidious. According to the World Economic Forum, cybersecurity breaches have grown by 67 percent over the past five years alone. We’ve all heard about or perhaps experienced firsthand the repercussions of such acts: […]

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Building on Alliances, from Office to Open Waters

Bob Breitel likes to swim a bit. You might find him marathoning across a placid lake connecting the US and Canada, or training for 5 miles in open ocean off the Florida coast, where alligators fear to tread. So, while Bob swims a bit, he tests himself a lot—and not just alone or on the weekends, […]

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Social Media Analysis, ‘Steeped’ in Creativity

It was Dee Hock, founder of Visa, who observed that “the problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.” As with most things in life, it is a challenge that is easily observed and hard to overcome in practice. How do we, as […]

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On Another Apollo Anniversary, a Reminder: IBM Space Technology Continues to Evolve

History’s publicists have done well by Apollo 11 and Neil Armstrong’s first moon steps in July 1969. However, fewer recall the Apollo 12 lunar mission four months later. It almost didn’t happen. On Nov. 14, 1969, in the first minute after lift-off, two lightning bolts struck Apollo 12. The spacecraft’s main power supply went dark, […]

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How a NASA Flight Controller’s Quick Thinking Saved Apollo 12

Less than a minute after Apollo 12 lifted off from the Kennedy Space Center on Nov. 14, 1969, it was struck twice by lightning. The electrical surges knocked out the main on-board power supply and disrupted the telemetry feed that was sending data from the command module to NASA controllers on the ground. Their monitor […]

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It’s a Long and Open Road Ahead for Bus & Coach Travel

As one of the oldest forms of public transport, the bus occupies a special place in our hearts and lives. For more than a century, these vehicles have carried us to work, school, holiday destinations and festivals. But bus and coach companies can hardly afford to be sentimental nowadays. Technological innovations are creating new models […]

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Values, Leadership and Serving America’s Veterans

“The willingness with which our young people are likely to serve in any war, no matter how justified, shall be directly proportional to how they perceive the Veterans of earlier wars were treated and appreciated by their nation.” – George Washington Students of American history know that we have a mixed track record when it […]

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IBM’s Robert H. Dennard and the Chip That Changed the World

The inspiration, as is often the case, came late one evening. Bob Dennard, then a 34-year-old IBM electrical engineer, was pondering a colleague’s research presentation he’d seen earlier that day. It was autumn 1966, and Dennard had been helping design a new form of computer memory using silicon-based transistors. This approach, known as microelectronics, would […]

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How a Hybrid Multicloud Strategy Can Overcome the Cloud Paradox

Public clouds have a lot to offer. Public clouds bring about agility, elasticity, and speed, which make a company’s IT shop become a lot more responsive to the needs of its business. By shifting workloads to the cloud, businesses can make great strides in reducing costs and boosting productivity. This allows them to focus on […]

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A First Look at What a 5G-Enabled World Looks Like, Courtesy of Samsung and IBM

For years thought leaders in the technology, telecommunications, and media spaces have offered tantalizing visions of how 5G will transform society: lightning-fast video downloads, self-driving cars, eSports, robotic factories, and other revolutionary technologies yet-to-be imagined. But these predictions often include qualifying language, reminding readers that, of course, no one can really predict the future, and […]

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