The Ultimate Fan Experience: Turning Fans into Advocates

In today’s sports and entertainment world, fans rule. Much like an individual to a brand, fans are a sports and entertainment firm’s greatest asset — loyal, daily advocates for their team and/or performer. Sports and entertainment firms are working diligently to know their fans and address their evolving desires and expectations. Do they attend events […]

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Adapting to Wholesale Change in the Prime Brokerage Industry

The combination of changing financial regulations, capital and leverage requirements, shifting structure across the hedge fund industry and a global search for alpha amid low interest rates have placed enriched financial data at a premium. Unless investment banks and securities firms adapt their business models to these market forces, their prime brokerage businesses will feel […]

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A Parable: “The Blind GPUs and the Elephant”

“…Each blind man feels a different part of the elephant body, but only one part, such as the side or the tusk. They then describe the elephant based on their partial experience and their descriptions are in complete disagreement on what an elephant is.” – The Rigveda This parable is helpful describing the problem that we […]

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Do Doctors Fear AI? Not the Hundreds I Work with Around the World

Headlines abound about doctors cowering from AI. The reality: not so much. I’m a physician, and don’t think that’s a realistic concern. Rather, I envision a future in which AI-enabled insights help health and medical experts deliver patient-centered, personalized, value-based care. The future is here. For those of us at IBM, we are augmenting experts’ […]

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Clarifying the Complex with a ‘Simpler Voice’

As smart as the phones in our pockets are, they’re not built to interpret the written word. Low-literate adults, of whom there are 757 million worldwide, including 32 million in the United States, instead rely on visual cues for recognition and comprehension. So, as part of IBM Research’s Science for Social Good initiative, our team […]

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The Impact of the Cloud in Healthcare, Today and Tomorrow

In a world of increasingly connected patients and devices, the global healthcare and life sciences community has a renewed – and some would say sharpened – focus on improving patient engagement and health outcomes. As a result, many are exploring how an enterprise health cloud can support these efforts. What are they looking for? Health […]

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