IBM Watson

Lexus Europe Creates World’s Most Intuitive Car Ad with IBM Watson

According to one of the greatest filmmakers of all time, Alfred Hitchcock, “To make a great film you need three things – the script, the script, and the script.” What happens when you give an Oscar-winning director a script written entirely by artificial intelligence? The answer is the new ‘Driven by Intuition’ advertisement by Lexus. […]

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Customer Loyalty Revisited with Advanced Personalization

Customer loyalty has become an ever more complex and nuanced discipline. Consumers might stick with a brand because of product quality and price breaks, but they also expect something more than just a transactional relationship. Knowing that companies collect their personal information, consumers want to see that data be the foundation of smart, personalized — […]

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Minestar Taps AI to Refine Oil & Gas Bidding in Canada

According to one of the greatest filmmakers of all time, Alfred Hitchcock, “To make a great film you need three things – the script, the script, and the script.” What happens when you give an Oscar-winning director a script written entirely by artificial intelligence? The answer is the new ‘Driven by Intuition’ advertisement by Lexus. […]

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Using AI to Close the Learning Gap

In classrooms of all ages and in schools around the world, teachers are met with the challenge of addressing each student’s individual needs and rate at which he or she learns. At IBM our Watson Education team is focused on leveraging AI to improve learning outcomes and implement solutions that will help all students succeed. […]

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IBM Watson Goes to the GRAMMYs

The recording industry has a certain rhythm to it. Throughout any given year, there is a steady drumbeat of new releases from established artists. There are the debuts of fresh new faces and innovative sounds. There is the heartbreaking loss of some of our most beloved musicians. And every year, this complex symphony of events […]

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Momentum Builds for IBM Watson’s Moonshot

Death rates from cancer have dropped 25 percent over the past two decades, according to the American Cancer Society. Yet there is much more to be done. The World Health Organization reports the number of new cancer cases is expected to rise by about 70 percent over the next two decades even as there is […]

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Driving the World’s Most Accurate Weather Forecasts

Weather forecasting is a data challenge on the scale of few others. Weather is perhaps the single largest external swing factor in business performance today, responsible for an annual economic impact of nearly half a trillion dollars in the U.S. alone. We all need help anticipating weather’s effects on us whether it’s a simple question […]

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One Girl’s Journey into Programming

Like a lot of high schools, mine has a wide range of extracurricular activities, from academic clubs, such as Math Honor Society, to sports teams like outdoor beach volleyball. But there’s one that’s fairly unique: an organization of driven, smart young ladies called All Girls Code. The All Girls Code club was started a couple […]

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The Internet of Things – Changing the Way We Live

We live in an age of immense technological and social change, much of which has been brought about by the emergence of advanced technologies such as cognitive computing, the Internet of Things and robotics. In fact, the current pace of change and the potential for further transformation is so great that many see this as […]

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IBM Research Takes Watson to Hollywood with the First “Cognitive Movie Trailer”

How do you create a movie trailer about an artificially enhanced human? You turn to the real thing – artificial intelligence. 20th Century Fox has partnered with IBM Research to develop the first-ever “cognitive movie trailer” for its upcoming suspense/horror film, “Morgan”. Fox wanted to explore using artificial intelligence (AI) to create a horror movie […]

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How One Designer Tapped Cognitive for Melbourne Spring Fashion Week

Iconic Melbourne Couture designer, JASONGRECH and IBM are turning fashion on its head, launching a couture collection developed using IBM cognitive technologies to understand the latest, as well as next season’s runway trends. The JASONGRECH Cognitive Couture, the first such collection in Australia, debuted at Melbourne Spring Fashion Week this week. Working with IBM Watson, […]

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How AI Will Transform the In-Store Shopping Experience at Macy’s

From the introduction of the Internet to the advent of mobile phones, technology has fundamentally changed how consumers browse, purchase and interact with retailers. This transformation is entering the retail store itself now, as consumers increasingly seek enhanced mobile experiences with in-store navigation, special offers and personalization. In fact, 70% of U.S. shoppers say that […]

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