IBM Watson

Toronto Raptors Use Data-Driven Command Center on Path to NBA Finals

For the first time in their 24 years as an NBA franchise, the Toronto Raptors are in the NBA Finals, squaring off against the Golden State Warriors in the best of seven games series. The Raptors are going up against one of the most talented and accomplished NBA teams. The Warriors are the defending NBA […]

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Medicine and the Message: Consumer Engagement and the Power of Nontraditional Data

The journal Health Affairs estimates that the U.S. spends nearly $500 billion annually on pharmaceutical treatments. Focusing on clinical value alone isn’t enough to meet business growth targets — customer experience plays a critical role in long-term brand success. But experience doesn’t occur in isolation: To win trust and boost spending, pharma brands must use […]

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How IBM is Using AI to Speed Partner Lead Sharing

For the first time in their 24 years as an NBA franchise, the Toronto Raptors are in the NBA Finals, squaring off against the Golden State Warriors in the best of seven games series. The Raptors are going up against one of the most talented and accomplished NBA teams. The Warriors are the defending NBA […]

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IBM Watson is Making Connections at the GRAMMYs

There is a game I play whenever I meet someone new. After exchanging the usual pleasantries, I immediately start to look for commonalities between us. Do we live in the same part of the world? Did we go to the same college? Do we know any of the same people? Do we work for the […]

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Lexus Europe Creates World’s Most Intuitive Car Ad with IBM Watson

According to one of the greatest filmmakers of all time, Alfred Hitchcock, “To make a great film you need three things – the script, the script, and the script.” What happens when you give an Oscar-winning director a script written entirely by artificial intelligence? The answer is the new ‘Driven by Intuition’ advertisement by Lexus. […]

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Customer Loyalty Revisited with Advanced Personalization

Customer loyalty has become an ever more complex and nuanced discipline. Consumers might stick with a brand because of product quality and price breaks, but they also expect something more than just a transactional relationship. Knowing that companies collect their personal information, consumers want to see that data be the foundation of smart, personalized — […]

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Minestar Taps AI to Refine Oil & Gas Bidding in Canada

Minestar casts a wide net across the Canadian oil & gas and oil sands industry. That’s because it covers just about every aspect from mining and petrochemicals, to power generation and other sectors, as well. So when the energy industry began to drive down costs in recent years, Minestar, which is known as an engineering, […]

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Using AI to Close the Learning Gap

In classrooms of all ages and in schools around the world, teachers are met with the challenge of addressing each student’s individual needs and rate at which he or she learns. At IBM our Watson Education team is focused on leveraging AI to improve learning outcomes and implement solutions that will help all students succeed. […]

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IBM Watson Goes to the GRAMMYs

The recording industry has a certain rhythm to it. Throughout any given year, there is a steady drumbeat of new releases from established artists. There are the debuts of fresh new faces and innovative sounds. There is the heartbreaking loss of some of our most beloved musicians. And every year, this complex symphony of events […]

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Momentum Builds for IBM Watson’s Moonshot

Death rates from cancer have dropped 25 percent over the past two decades, according to the American Cancer Society. Yet there is much more to be done. The World Health Organization reports the number of new cancer cases is expected to rise by about 70 percent over the next two decades even as there is […]

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Driving the World’s Most Accurate Weather Forecasts

Weather forecasting is a data challenge on the scale of few others. Weather is perhaps the single largest external swing factor in business performance today, responsible for an annual economic impact of nearly half a trillion dollars in the U.S. alone. We all need help anticipating weather’s effects on us whether it’s a simple question […]

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One Girl’s Journey into Programming

Like a lot of high schools, mine has a wide range of extracurricular activities, from academic clubs, such as Math Honor Society, to sports teams like outdoor beach volleyball. But there’s one that’s fairly unique: an organization of driven, smart young ladies called All Girls Code. The All Girls Code club was started a couple […]

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