Cognitive Commerce

Adopting Cognitive for Better One-to-One Customer Engagement

With increasing frequency, cognitive technologies are helping businesses operate in the past, present and the future all at the same time. Marketing, commerce and supply chain professionals are leveraging cognitive solutions to understand what’s happening across their businesses for specific insights about real-time activity. These “in-the-moment” snap shots are just as critical as historical data. […]

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Reinventing Retail Service for Shoppers on the Move

In a Darwinian retail marketplace that demands the survival of the fittest, individualized service is a differentiator and a competitive advantage. Unlike the traditional definition of service, when a hotline and a store greeter might suffice, today’s uber-ization of every industry means that the last best experience that anyone has anywhere, becomes the minimum expectation […]

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Customer Engagement in the Center Aisle of Retail

A serious challenge is slowly brewing in the retail industry and will certainly be part of the buzz at next week’s National Retail Federation conference in New York City. As more consumers flock to brick & mortar stores for more personalized shopping experiences, a new study shows that the vast majority of retailers still do […]

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Transforming Retail this Holiday Season with Cognitive Computing

Holiday shoppers have an infinite digital world of products available for viewing at their fingertips. Stepping into a brick-and-mortar store seems to have lost its appeal. In reality, 85 percent of customers still preferred to shop at physical store last year according to Time Trade. Though that’s positive news for brick-and-mortar retailers, many brands still […]

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How One Designer Tapped Cognitive for Melbourne Spring Fashion Week

Iconic Melbourne Couture designer, JASONGRECH and IBM are turning fashion on its head, launching a couture collection developed using IBM cognitive technologies to understand the latest, as well as next season’s runway trends. The JASONGRECH Cognitive Couture, the first such collection in Australia, debuted at Melbourne Spring Fashion Week this week. Working with IBM Watson, […]

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Building Bridges with the Next Generation of Problem Solvers

As the Summer Olympic Games in Brazil recently drew to a close, one of the event’s most historic competitions came to mind: the marathon. The long hours, intense training, and laser focus leading up to the race look to be well worth the effort as each runner crossed the finish line and achieved a long-held […]

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