Cognitive Commerce

Adopting Cognitive for Better One-to-One Customer Engagement

With increasing frequency, cognitive technologies are helping businesses operate in the past, present and the future all at the same time. Marketing, commerce and supply chain professionals are leveraging cognitive solutions to understand what’s happening across their businesses for specific insights about real-time activity. These “in-the-moment” snap shots are just as critical as historical data. […]

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Reinventing Retail Service for Shoppers on the Move

In a Darwinian retail marketplace that demands the survival of the fittest, individualized service is a differentiator and a competitive advantage. Unlike the traditional definition of service, when a hotline and a store greeter might suffice, today’s uber-ization of every industry means that the last best experience that anyone has anywhere, becomes the minimum expectation […]

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Customer Engagement in the Center Aisle of Retail

With increasing frequency, cognitive technologies are helping businesses operate in the past, present and the future all at the same time. Marketing, commerce and supply chain professionals are leveraging cognitive solutions to understand what’s happening across their businesses for specific insights about real-time activity. These “in-the-moment” snap shots are just as critical as historical data. […]

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Transforming Retail this Holiday Season with Cognitive Computing

Holiday shoppers have an infinite digital world of products available for viewing at their fingertips. Stepping into a brick-and-mortar store seems to have lost its appeal. In reality, 85 percent of customers still preferred to shop at physical store last year according to Time Trade. Though that’s positive news for brick-and-mortar retailers, many brands still […]

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How One Designer Tapped Cognitive for Melbourne Spring Fashion Week

Iconic Melbourne Couture designer, JASONGRECH and IBM are turning fashion on its head, launching a couture collection developed using IBM cognitive technologies to understand the latest, as well as next season’s runway trends. The JASONGRECH Cognitive Couture, the first such collection in Australia, debuted at Melbourne Spring Fashion Week this week. Working with IBM Watson, […]

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Building Bridges with the Next Generation of Problem Solvers

As the Summer Olympic Games in Brazil recently drew to a close, one of the event’s most historic competitions came to mind: the marathon. The long hours, intense training, and laser focus leading up to the race look to be well worth the effort as each runner crossed the finish line and achieved a long-held […]

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P-TECH Intern Dives Head First Into Cognitive Computing

Naseer Campbell was 14-years-old when he decided to pursue a degree in computer science and technology. He’s now 18, in his fifth year of Pathways in Technology Early College High School, or P-TECH, and wrapping up his second summer internship at IBM’s Thomas J Watson Research Center in Yorktown Heights, NY. P-TECH, an educational model […]

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Delivering Science-Enabling Supercomputers for DOE’s Energy Mission

With the right tools, seemingly impossible problems can rapidly shift to the realm of possibility. This is true whether you’re talking about a simple one-person task or a complex challenge taken on by a group of committed individuals. Complex problems are second nature at the US Department of Energy (DOE). The agency is dedicated to […]

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How AI Will Transform the In-Store Shopping Experience at Macy’s

From the introduction of the Internet to the advent of mobile phones, technology has fundamentally changed how consumers browse, purchase and interact with retailers. This transformation is entering the retail store itself now, as consumers increasingly seek enhanced mobile experiences with in-store navigation, special offers and personalization. In fact, 70% of U.S. shoppers say that […]

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Rethinking Enterprises, Ecosystems and Economies with Blockchains

My family is currently experiencing the joy of purchasing a new home. One of the painful parts of acquiring a new home, however, is the trail of paper and documents that need to be exchanged, signed and validated. Between mortgage lenders, insurance companies, inspections and government checks, it can be a lengthy process to legally […]

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Blockchain and the Future of Trust

Experience teaches us that those who move quickly to embrace disruptive technologies benefit the most from them. The same will be true for the emergent technology called blockchain. As a powerful instrument of trust, blockchain enables parties to exchange goods and services with one another or make payments with far greater confidence. This provides distinct […]

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VA Enlists Watson to Help Doctors Scale Precision Cancer Treatment

At the U.S. Department of Veterans Affairs (VA), there is nothing more important than the trust of our veterans. Ensuring they are confident in the care they are receiving is one of our top priorities, and one of the most critical components of their healing, health and wellbeing. But each person’s healthcare journey is different […]

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