Sports Innovation

The Digital Experience Kicks in at Atlanta United’s Training Field

In professional sports the experiences of players, staff and fans occur well beyond the game – from game day to non-game days. And increasingly, each one of those groups demand better digital experiences, from the moment they leave their homes. This understanding was at the core of our work to design and implement an infrastructure for […]

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The Ultimate Fan Experience: Turning Fans into Advocates

In today’s sports and entertainment world, fans rule. Much like an individual to a brand, fans are a sports and entertainment firm’s greatest asset — loyal, daily advocates for their team and/or performer. Sports and entertainment firms are working diligently to know their fans and address their evolving desires and expectations. Do they attend events […]

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Amping Up the Fan Experience

Today’s tech savvy sports and entertainment fans expect a fully immersive event experience from the moment they leave their homes. Creating the ultimate fan experience means meeting fans where they are, providing them with a platform to interact seamlessly and securely, and giving them fast, uninterrupted access to rich, analytics-driven content, personalized for their needs […]

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Social, Mobile, & Cloud, Just the Latest In History of Sports Innovation

Technology unlocks the history of sport. It is also the key to understanding sport’s future. Modern sport has been driven by three overlapping aspects of innovation: participation technology, spectatorship technology and media technology. Today’s digital era unites all three. In Victorian England, “participation technology” allowed sport to move beyond pockets of parochial play and settle […]

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