Sports Innovation
Achieving Competitive Advantage in the Sports Industry
Sports clubs and organisations command loyalty and drive passion like no other industry. They create communities, divide families and generate debate thousands of miles away from the pitch with fans from all over the world. There are few moments in a sports fan’s life that are as euphoric as seeing their favourite team or hero […]
Expecting the Unexpected at the 2019 Masters
The most compelling thing about sports is the uncertainty. Who will step up? Who will choke? How will it end? And by this criteria the 2019 Masters will go down in history as one of the most compelling sports events of all time. This year’s tournament had all the things you have come to expect […]
Rugby Football Union, IBM Move on AI, Cloud for Fan Engagement
Nowhere is the virtuous circle of business more prevalent than in the world of sport. An athlete or team attracts fans, which drives a following, which attracts business partners and sponsors and enables the sports organization to invest in its business to drive success. In doing so, the athlete or club extends its fan base […]
Reimagining the Fan Experience Through AI
Digital technology has created an expectation among consumers for unique, personalized experiences. Sports teams, performance venues, competitions, major sporting events and award shows are under intense pressure to go beyond staging live entertainment by providing a personalized and interactive fan experience, whether a user is on their couch or in a 100,000-seat stadium. One great […]
Top 4 Stadium Techs of ‘18: From In-Seat Charging to 5G
More than 60 new sports stadiums are set to open around the world within the next two years. These new facilities will be centers of pride and excitement for their communities and a key pillar of each will be great technology. But fans don’t have to wait for the ribbon-cutting ceremonies to start taking advantage […]
The Digital Experience Kicks in at Atlanta United’s Training Field
In professional sports the experiences of players, staff and fans occur well beyond the game – from game day to non-game days. And increasingly, each one of those groups demand better digital experiences, from the moment they leave their homes. This understanding was at the core of our work to design and implement an infrastructure for […]
The Ultimate Fan Experience: Turning Fans into Advocates
In today’s sports and entertainment world, fans rule. Much like an individual to a brand, fans are a sports and entertainment firm’s greatest asset — loyal, daily advocates for their team and/or performer. Sports and entertainment firms are working diligently to know their fans and address their evolving desires and expectations. Do they attend events […]
Amping Up the Fan Experience
Today’s tech savvy sports and entertainment fans expect a fully immersive event experience from the moment they leave their homes. Creating the ultimate fan experience means meeting fans where they are, providing them with a platform to interact seamlessly and securely, and giving them fast, uninterrupted access to rich, analytics-driven content, personalized for their needs […]
Social, Mobile, & Cloud, Just the Latest In History of Sports Innovation
Technology unlocks the history of sport. It is also the key to understanding sport’s future. Modern sport has been driven by three overlapping aspects of innovation: participation technology, spectatorship technology and media technology. Today’s digital era unites all three. In Victorian England, “participation technology” allowed sport to move beyond pockets of parochial play and settle […]