Big Data

Come Back for Live Blogging from the Cognitive Colloquium

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Return to the THINK blog Wednesday morning at 9:30 for day-long live blogging from the Cognitive Colloquium at Rensselaer Polytechnic Institute. You’ll hear from Shirley Ann Jackson, president of Rensselaer, John Kelly, senior vice president at IBM, and a large roster of top scientists with expertise in cognitive and immersive systems.

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The 3 Beachheads of AI

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Toronto Raptors Use Data-Driven Command Center on Path to NBA Finals

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Medicine and the Message: Consumer Engagement and the Power of Nontraditional Data

The journal Health Affairs estimates that the U.S. spends nearly $500 billion annually on pharmaceutical treatments. Focusing on clinical value alone isn’t enough to meet business growth targets — customer experience plays a critical role in long-term brand success. But experience doesn’t occur in isolation: To win trust and boost spending, pharma brands must use […]

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