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The demands on IT infrastructure continue to grow.
More people, businesses and devices are interacting, generating unprecedented volumes of data through an ever-increasing number of connections. IBM clients, including developers, entrepreneurs and business visionaries, see in this an opportunity to better serve their customers by delivering a more responsive, customized experience.
How to deliver high-quality customer experiences during peak events
No matter the industry, customers are looking for an experience that is tailored to their needs and preferences, delivered instantly and always available. Running an online business on Cyber Monday or during the launch of a highly anticipated new product are examples of challenges clients face.
Clients strive to present customers with offers tailored to their preferences, past purchases and other relevant data. These are computationally demanding, both in terms of algorithms and data, so it can be difficult to deliver those offers quickly and accurately.
Delivering the same high-quality online experience becomes even more difficult during peak events such as Black Friday or Cyber Monday. Handling 10 or 100 times the number of concurrent sessions or transactions, while still maintaining the responsiveness of off-peak hours, is no small task, but doing so can mean the difference between a sale or a cart abandonment. This is the competitive difference our clients are seeking.
Only having systems that are responsive and resilient is not enough. They must also be efficient. Clients cannot afford to build up their infrastructure and applications just for these peak events.
Systems must be inherently elastic, able to scale instantly and automatically to meet the demands of bursting transaction or data volumes, then dial back when the demand passes.
How Verizon is tackling challenges
One company who is tackling these challenges is Verizon. Using Akka, Play and a Reactive Architecture approach, Verizon doubled its business and performance using half the hardware.
Akka is a toolkit for building highly concurrent, distributed applications. Play, built on Akka, is a framework for web applications that scale simply and predictably. Both are foundational technologies for Reactive Platform from IBM.
How you can learn more
Join us for a webinar on 20 April to hear this incredible transformation story from Verizon and Sapient Razorfish.
Speakers will include Neeraj Garg, director of digital sales for Verizon; Keyur Shah, associate fellow for Verizon; and Saraubh Raisinghani, senior director of technology for SapientRazorfish.
You will learn about Verizon’s journey to Reactive Architecture to meet the responsiveness and availability demands of a massive product launch. You’ll also hear some of the challenges they faced introducing new technology into a Fortune 15 company, along with how they overcame those challenges.