January 19, 2018 | Written by: Matthew Wilson
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IBM CEO Ginni Rometty
and Salesforce CEO Marc Benioff
IBM and Salesforce have announced an expansion of their cloud and AI partnership, a move which included Salesforce naming IBM a preferred cloud services provider.
“Naming IBM as a Salesforce preferred cloud services provider demonstrates the power of the IBM Cloud to help companies fundamentally change the way they do business,” said Ginni Rometty, chairman, president and CEO of IBM.
IBM also named Salesforce as its preferred customer engagement platform for sales and service.
The expansion includes plans for IBM to build a Watson app that can be embedded in the Quip collaborative document platform. Using Watson within Quip will “increase the effectiveness of sales teams across the lifecycle of an opportunity.” Salesforce launched Quip Live Apps in November 2017.
IBM will also bring Watson to Salesforce Service Cloud Einstein. Watson will offer up AI-driven recommendations based on recent calls or chats with customers, thereby creating personalized, tailored interactions.
The expansion builds on an initial strategic partnership formed in March 2017, which has helped more than 4,000 organizations implement AI to better connect with their own customers.
Learn more about the Salesforce/IBM expanded partnership in ZDNet‘s full story.