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IBM Acquires Ustream

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IBM acquires Ustream and rolls out new unit to target the $105B cloud video market. Below are some key takeaways:

  • Video has become a ‘first class’ data type – No matter the industry, the audience or the application, video has become a truly global medium — capable of dramatically increasing human understanding
  • Live video streaming applications are expanding by the day – live video used to simply mean “live TV” like sports, news or concerts. Now, live video has moved into new and exciting contexts with many more on the way
  • Comprehensive enterprise video solution from IBM Cloud – with the new acquisition of Ustream, along with the recent acquisition of Clearleap, IBM is now able to provide enterprise clients with a complete video solution.

Excerpts from the press release:

IBM today announced it has acquired Ustream, Inc., a provider of cloud-based live video streaming services. The move will extend the IBM Cloud platform to help enterprise clients unlock the value of video, a rapidly-evolving digital media and data asset. Financial terms were not disclosed.

Ustream provides cloud-based video streaming to enterprises and broadcasters for everything from corporate keynotes to live music concerts. The company streams live and on-demand video to about 80 million viewers per month for customers such as NASA, Samsung, Facebook, Nike and The Discovery Channel.

Ustream joins the newly-formed IBM Cloud Video Services unit that combines assets from IBM’s R&D labs and strategic acquisitions. IBM will deliver a powerful portfolio of video services that spans open API development, digital and visual analytics, simplified management and consistent delivery across global industries.

The unit will be led by General Manager, Braxton Jarratt, and will target the $105 billion opportunity in cloud-based video services and software, according to IBM estimates. “Video has become a first-class data type in business that requires accelerated performance and powerful analytics that allows clients to extract meaningful insights,” said Robert LeBlanc, Senior Vice President, IBM Cloud. “Aligning our expansive video and cloud innovations into an integrated unit will create opportunities for clients to take advantage of this medium in the most strategic way possible.”

Brad Hunstable, CEO of Ustream, explains why businesses need to care about video, the huge growth in this medium, and how it is changing how we communicate.

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