Driving business and IT transformation for automotive clients to accelerate innovation and cost efficiency
We’re all in the same car
The global automotive industry is undergoing multiple parallel transformations: the shift toward electrified software-defined-vehicles, the rollout of agency sales models and the rise of new business models fueled by technology advancement. Nobody in the automotive supply chain can tackle all challenges alone, nor does anyone need to reinvent the wheel for non-differentiating commodities.
So, let’s join forces, pool our knowledge and embrace the possibilities of electrification, digitalization, AI, autonomous driving and cloud connectivity. Through expert automotive consulting services, we can accelerate innovation and cost efficiency to shape the future of automotive experiences.
of automotive executives cite the technical complexity of separating hardware and software layers as challenging.1
of our top-performing CEOs—agree that competitive advantage depends on who has the most advanced generative AI.2
of IT professionals agree that without a hybrid cloud strategy it’s difficult to realize the full potential of a digital transformation.3
Capabilities
In direct partnership with automotive clients, we advise, design, build and operate business innovation that matters and results that last. Together we achieve cost reduction, enhance competitiveness and set new industry benchmarks.
Define, realize and orchestrate your North Star vision by intersecting business models and technology transformation to maximize profit across the automotive value chain from first leads to after sales, while accelerating product-to-service transformation.
Vehicle electrification and SDVs will transform driver and passenger experiences by 2035, requiring automakers to adapt their business model. With the Alliance for Automotive Innovation (AAI), Amazon Web Services (AWS) and Red Hat®, we examine how software can help automakers overcome technical complexities and skills gaps.
Scale AI at higher levels of performance and accelerate your enterprise transformation with SAP S/4HANA, using IBM’s expertise combined with delivery excellence, proven methodologies and hundreds of prebuilt industry best practices.
Navigate the AI landscape by identifying and selecting the perfect use cases for your global automotive business. Explore the endless possibilities in content creation, coding or cutting-edge process optimization.
Reinvent automotive experiences and optimize your ways of working for both customers and employees by leveraging data. Track in-vehicle and digital touchpoints to continuously learn about your customers and wow them with hyper-personalized offers.
Reduce overall IT expenditure in the automotive industry by eliminating or minimizing costs through streamlining IT migration, modernization and operations, moving to more cost-effective platforms.
Modernize essential business processes with experience-led co-creation that drives business value quickly across automotive consulting firms and the broader automotive industry and supports the deployment of enterprise-wide AI strategies.
Use our business-centric approach to modernize applications within hybrid cloud environments—driving cost efficiency, increased profitability and productivity, enhanced sustainability and faster time to market. Applying generative AI to IT automation can accelerate that journey even faster.
AI accelerators for automotive services
- IBM Consulting Advantage
- Experience strategy and design transformation
IBM Consulting is an AI-powered delivery platform that supercharges our front office and CX consulting expertise with 200+ specialized assistants. This tool helps us accelerate solution delivery, driving profitability and business success through smarter, faster execution and higher-quality outcomes.
Empower organizations with accessible, secure and delightful experiences that achieve their strategic vision and get adopted by the end user.
Case studies
Insights
Automakers are nearly tripling R&D budgets dedicated to software-defined products, from 21% today to 58% in 2035. We collaborated with AAI, AWS and Red Hat® to explore how automakers can transform for success in the era of SDVs.
Automakers have been trying to build a cloud foundation, but they’re struggling in three industry applications. We collaborated with AWS to explain the first step for automakers and suppliers—an integrated cloud strategy.
Connected vehicle security enhances product and brand value, but as more connected vehicles hit the road, OEMs must increase efforts to protect customers against cyberattacks. In this report, IBM highlights three actions they should take now.
The IBM X-Force® report reveals manufacturing as the top cyberattack target, driven by legacy systems and supply chain exposure. Find out how to build financial resilience against rising manufacturing cyber risk.
Rami is a Partner and Global Industry Leader for Industrial Manufacturing at IBM Consulting, with more than 30 years of experience across the semiconductor, telecommunications, consumer electronics, and automotive industries. He combines deep industry expertise with hands-on experience in R&D, manufacturing, supply chain, and marketing to help clients navigate the transition to software-defined, connected and electrified products. Rami works with Automotive and Manufacturing leaders to drive business and technology transformation, accelerate innovation, and unlock new value through AI, digital engineering, intelligent operations, and next-generation mobility strategies.
Related services
In our daily work with automotive industry clients, we use our AI-powered delivery platform to accelerate value creation at scale.
Navigate the AI landscape by identifying and selecting the perfect use cases for your global automotive business. Explore the endless possibilities in content creation, coding or cutting-edge process optimization.
Transform your business and manage risk with a global industry leader in cybersecurity consulting, cloud and managed security services. Empower automotive consulting firms to offer safe, secure operations to customer-centric OEMs and suppliers.
Use Nordcloud’s expertise in cloud implementation, application development, managed services and training—enabling automotive consulting firms and automotive suppliers to accelerate their cloud journey from strategy planning to application management.
Footnotes
1 Automotive 2035, IBM Institute of Business Value Study (IBV) in partnership with AAI, AWS and Red Hat, Expert Insights, ®Copyright IBM Corporation, 2024
2 6 hard truths CEOs must face, C-Suit Study, ®Copyright IBM Corporation, 2025
3 Digital cars need digital automakers, IBM Institute for Business Value (IBV) in partnership with AWS, Expert Insights, ®Copyright IBM Corporation, 2024