IBM Watson Analytics for Social Media
Social media analytics technology that helps you achieve a holistic view of consumers, your market and competitors—all from millions of online sources.
IBM Cognos Analytics
Become more analytics-driven with an integrated solution for all your managed reporting, dashboarding, and self-service analytics needs. Empower people to work with data and find their own answers within a governed framework.
Planning, budgeting, forecasting and multidimensional analysis—powered by IBM TM1.
Fine-tuning operations with smart data discovery and cognitive analytics at Michigan State University
In order to deliver a top-notch on-campus experience, MSU Residential and Hospitality Services uses an IBM smart data discovery solution to understand how students and guests use its facilities, helping it fine-tune operations.
Shift Communications weighs in on the rise of the citizen analyst and the role of smart data discovery
Shift Communications is a top marketing firm who believes that citizen analysts answer the call to battle when bad analysis appears.
How Hydra Consulting is using smart data discovery and social media analytics to change advertising
The best ads don’t just sell products, they build relationships between your brand and your customers. Hydra Consulting is using social media analytics to understand how some ads engage viewers’ emotions, while others fade into obscurity.