AI that drives business forward

With powerful natural language processing, AI-powered automation, and the ability to work securely on any cloud, embedding IBM Watson® technology into your application can deliver trusted, transformational business outcomes. Leverage the technical benefits of the With Watson program as you plan and develop your solution, then grow your reach with IBM co-marketing and branding opportunities.

With Watson logo


Leverage Watson’s market-leading position in AI services (source: IDC, August 2020)


Join more than 130 With Watson members across a variety of industries


Two out of three With Watson members’ end users become solution partner references

With Watson program benefits

Technical enablement

Technical enablement pictogram

Get technical support for implementation, access the latest services, and help improve Watson.

Marketing support

Marketing support pictogram

Grow your reach through IBM co-marketing, press releases, social amplification and events.

Branding opportunities

Branding opportunities pictogram

Add the With Watson badge to your app and site. Benefit from customer recognition of a trusted brand.

With Watson customer success

Tech Mahindra

Helping a global telco and other clients transform with IBM Watson technology.


Improving click-to-lead conversion and attracting new clients with the power of IBM Watson.


Delivering AI-powered legal contract management, leveraging the trusted IBM Watson brand.


Using IBM Watson technology to build a cognitive car manual and appeal to tech-savvy buyers.


Access to critical healthcare information, made possible by IBM Watson.


Helping investment professionals deliver better outcomes, thanks to IBM Watson.

With Watson member spotlight

BMC logo
DXC Technology logo
ContractPodAi logo
SherloQ logo
EY logo
KPMG logo
Global Regulation logo
Inatigo logo
Newcomp logo
Reach logo
Don Johnston logo
Whisbi logo

Connect with us