Why Watson?

Understand your data

Make better informed decisions, give tailored advice, and deepen customer relationships with AI.

Give sound advice


of customers are interested in computer-generated financial advice.

Profile customers


of millennial customers expect interactive tools to help them purchase the right product.

Access the right data


of data will be created annually by 2025 (1ZB = 1 trillion GB)

Better assess risk


pages comprise the full US tax code.

Key tools and solutions

Watson Discovery

Make smarter recommendations by unlocking new insights from vast quantities of structured and unstructured data.

Watson Knowledge Studio

Teach Watson to understand the language of your industry and organization to deepen your insights.


Put Watson to work

Watson AI helps your enterprise optimize and reimagine the way work gets done. Here are six, powerful ways Watson improves how your organization runs.