Analytics

New-School Analytics: Knowing Your Customers’ Communities

Personalization drives nearly every marketing and sales initiative nowadays. Businesses try to duplicate in the digital realm the face-to-face interactions that small-town grocers have with their customers. Advanced data collection and analytics help fill the void of actual conversation to make sense of all kinds of customer information: historical data from past purchases, behavioral data […]

Continue reading

Reimagining the Fan Experience Through AI

Digital technology has created an expectation among consumers for unique, personalized experiences. Sports teams, performance venues, competitions, major sporting events and award shows are under intense pressure to go beyond staging live entertainment by providing a personalized and interactive fan experience, whether a user is on their couch or in a 100,000-seat stadium. One great […]

Continue reading


Categories


A New Way to Accelerate Your AI Plans

Personalization drives nearly every marketing and sales initiative nowadays. Businesses try to duplicate in the digital realm the face-to-face interactions that small-town grocers have with their customers. Advanced data collection and analytics help fill the void of actual conversation to make sense of all kinds of customer information: historical data from past purchases, behavioral data […]

Continue reading

IBM Melds Data Science, Business Intelligence on the Cloud

As enterprises turn to artificial intelligence (AI) to beef up business performance and drive competitive advantage, IBM is working to make analytics, data science and machine learning – the core of AI – more accessible and easy for any organization, large or small, via the cloud. It’s no surprise that large organizations understand the value […]

Continue reading

Winning with AI

Since the year 2000, 52% of the companies that make up the Fortune 500 have disappeared. They have been acquired, succumbed to performance atrophy, or declared bankruptcy. In this hyper-competitive marketplace, winners and losers are being declared every day. And while artificial intelligence (AI) can be the valve to these pressures, for many, drafting a […]

Continue reading

How the Media’s Merger-Mania Will Impact Consumers

Facing staggering disruption in recent years, media companies are in the midst of a heated battle against one another to be able to reach consumers. But aside from merging with one another, how do they actually go about finding — and keeping — customers? Mergers of technology, media and telecom companies have accelerated in recent […]

Continue reading

Bringing Precision Weather Forecasting to Motorsports with Aston Martin Red Bull Racing

From precision manufacturing and aerodynamic calibration, to tire selection and race-day strategy, Formula One racing is a data-driven sport. To win, racing teams must excel on the razor’s edge, balancing control and strategy with technology and the ability to make critical, real-time decisions in a high-stakes, high-speed environment. Cars can accelerate to 100mph in less […]

Continue reading

How Russia Got a Flavor for Advanced Analytics

The 2016 C-suite study by the IBM Institute of Business Value has shown that the top managers from Russia and the countries of the Commonwealth of Independent States (CIS) put the macroeconomic factors as the main external force affecting their companies. Whereas, globally the respondents put the technology and the market factors way ahead of […]

Continue reading

All-Flash Solutions are Redefining Storage in a Multi-Cloud World

Companies across every industry are shifting to a multi-cloud environment in order to move faster than their competitors, enhance modern data protection, deliver better customer experiences and drive growth. As they make this essential transition, key trends such as artificial intelligence (AI), containers, and Non-Volatile Memory Express (NVMe) are redefining enterprise data storage in the […]

Continue reading

The Next Enterprise Platform

“What ultimately makes a platform worth using in the long run are the applications that run on it.” – Ben Thompson, Stratechery Platforms drive commerce. Whether in technology or other industries, the creation, acceptance and adoption of platforms spur innovation, efficiency, and productivity. Consider the U.S. Interstate Highway System, which dates back to the 1950’s, […]

Continue reading

GDPR’s Missing Link: A Single Subject Search Index

Organizations implementing GDPR are going to discover, sooner or later, that finding someone’s data following a subject access request is much easier said than done. Most organizations think they can individually search every system, either manually or via a federated crawler that automatically queries each system. In fact, neither of these approaches works well. There […]

Continue reading

GDPR & Protecting Data Privacy with Cryptographic Pseudonyms

Within two years, most of today’s cybersecurity technologies will be obsolete. Since the beginning of 2016, hackers have stolen more than 8 billion records — more than double the two previous years combined — and that doesn’t account for unreported intrusions. The current system of patches, firewalls and blacklists isn’t working. It’s no match for […]

Continue reading