IBM Cloud

How Ancestry Discovers Hidden Forecasting Insights with IBM Cloud, Analytics

Share this post:

Ancestry headquarters in Lehi, Utah.

Ancestry has been helping people discover insights about their family histories and origins since 1983.

The company, which operates the world’s largest consumer DNA network, applies both engineering and technical innovations around records research and consumer genomic data to help millions of people unearth family information – information that’s often buried deep in hard-to-find, hard-to-access places.

The company’s ability to unlock hidden family insights has led to dramatic growth over the years. Today Ancestry has more than 10 million AncestryDNA customers and more than three million subscribers globally.

Earlier this year, the company was looking for better insights of its own. Specifically, it wanted a way to plan, report and forecast business performance with greater, faster, and more reliable results.

To do it, Ancestry turned to IBM and Data41, a software developer and integrator of financial planning and reporting systems. After a successful proof of concept, the company launched IBM Planning Analytics as a service on the IBM Cloud to analyze all financial data, from budgeting to labor costs, to the forecasting of subscriptions and revenue.

As Curtis Tripoli, Vice President, Financial Planning & Analysis, at Ancestry, said in our recent news announcement about the collaboration: “We have expanded rapidly around the world, so we required a system that supports our pace of growth,” said Tripoli. “Planning Analytics is a comprehensive solution, and because it’s on the IBM Cloud we get the reliability as well as the efficiency and scale we need.”

The software itself is a super-fast, in-memory database and analytics solution that automates planning, budgeting, forecasting and analysis processes, enabling finance and lines of business to coordinate planning and link key business drivers to financial performance indicators.

The software provides a wide range of functions, including, but not limited to the ability to create reliable plans, budgets and forecasts; perform in-depth, what-if scenario analysis to test assumptions and compare alternatives; and create self-service visualizations of data insights that are easy to share and easy to understand. The software is available as an installation for on-premises environments, or as-a-service via the IBM Cloud.

Vice President, IBM Business Analytics

More IBM Cloud stories

Accelerating Digital Transformation with DataOps

Across an array of use cases, AI pioneers are employing a core set of new AI capabilities to unlock the value of data in new ways. According to the 2019 IBM Global C-suite study, leaders are using data 154% more to identify unmet customer needs, enter new markets, and develop new business models. These leaders […]

Continue reading

How AI is Driving the New Industrial Revolution

AI adoption is growing faster than many had predicted. Research from a recent Global AI Survey by Morning Consult and commissioned by IBM indicates that 34 percent of businesses surveyed across the U.S., Europe and China have adopted AI. That number far exceeds estimates from market watchers last year, which put adoption rates in the […]

Continue reading

How IBM is Advancing AI Once Again & Why it Matters to Your Business

There have been several seminal moments in the recent history of AI. In the mid-1990s, IBM created the Deep Blue system that played and beat world chess champion, Garry Kasparov in a live tournament. In 2011, we unveiled Watson, a natural language question and answering system, and put it on the hit television quiz show, […]

Continue reading