Uncovering customers unmet need

In todays’ age, empowered and digitally connected customers is a cliché. However, they still continue to be one of the main reasons that keep a marketer awake at night. Todays’ customers are equally forthcoming in sharing their positive as well as their negative experiences with the entire world and with just a few clicks. Customer […]

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Enabling sustainable business growth: The age of digital ecosystems

Enabling sustainable business growth: The age of digital ecosystems By Parag Risbud, Digital Strategy, IBM The world around us is changing and this change is influencing the way in which consumers lead their lives. Organizations are realizing that one cannot assume to be in control of the events or else it could be detrimental to […]

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Experience driven Consumption – Human Centered Design + Data x Machine Learning

Every second CxO I met , talks about customer centricity , Hyper personalized experience , targeted marketing etc. etc.. but as soon as you land into consuming services , it’s all about what I am here to sell . This is a across industry experience be it Telecom, Financial Services, Retail Commerce, I am yet […]

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PLATFORMification- A Business Model for Insurance Industry: Surviving & Thriving in Exponentially Changing Technology Eco-system

Current Challenges: Most of the Insurance Companies are experiencing disruption coming from startup InsurTechs who are leveraging modern digital technologies of Mobile, Cloud, AI/Cognitive, Blockchain, IOT etc., to deliver an exceptional customer experience. Whereas, insurance companies are struggling to match the customer experience being delivered by InsurTech. Why? One reason is legacy IT infrastructure. But […]

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How Banks Can Remain Innovative on Continuous Basis in the Digital / AI Era

With technological advancements in Digital and Artificial Intelligence, in coming few years, human beings will get back to their intrinsic nature- ability to apply human wisdom and creativity. Most of the tasks based on mathematics and memory will be delegated to machines. In Banks, more than 50% of the operations related to regulatory compliance, loan […]

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The True Potential of IoT!

Internet of Things – Is it a buzz word? Actually No, we not only hear it every day, we are also seeing it making inroads into our homes and offices. IoT was coined way back in 1999 by an MIT researcher and P&G exec Kevin Ashton. Ever since, the technology has come a long way. […]

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The Voice of Digital; Shake or get shaken

Blog on Digital Strategy The Voice of Digital; Shake or get shaken The pace of change in the industry is accelerating. Markets have evolved from a state of organizational centricity, in which manufacturers and service providers largely defined what to produce and market to customers, to one of individual centricity, in which empowered consumers demand insight-driven, […]

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Customer at the heart of experience

Think of the last time you had a bad experience with a service in a restaurant, even though the food was great. Or a deal that you picked online and was not delivered on time to you and the customer service person you called was unapologetic about it.  The chances are that you never went […]

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Make your store a superhero !

The era of the consumer is upon us and Indian brands are pulling all stops to tackle the challenges that come with it. With loyalties dwindling and discounts being the new cola wars, the retailers in India have to master the art of of getting the right products in the right places at the right […]

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Customers to Consumers – The Digital Way!

Digitization is rapidly changing the nature of how individuals and organizations interact: the result is an individual-centered economy. Individuals are more connected and empowered, leading to rising expectations about information access, ubiquitous connectivity and transparency. The ability to stay connected through a variety of devices has increased consumer influence over organizations and drives a consumer-centric […]

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