In today’s market, businesses must rapidly respond to changing customer needs, interests and preferences. Simultaneously, retailer relationships need to be efficient and collaborative.

Consumer products solutions

IBM and SAP solutions for consumer products are designed to put the focus on your customers — leading to faster product development, shorter times to revenue and increased loyalty. Solutions include customer loyalty management, new product development, trade promotion management and more.

Why IBM?

IBM’s cross-brand industry strategy and cross-brand portfolio of solutions are tailored specifically to the needs of consumer products clients. IBM Design Thinking also puts the focus on user outcomes—ideal for the consumer products industry.

The transformation project is delivering tangible benefits to people at all levels in the business. As a result, C-level executives are delighted. IT staff are happy too, because other departments now view us as an innovative, forward-looking enabler of ambitious business strategies, rather than an overhead.

—Sergio Colunga, CIO, Papel San Francisco

Successful case studies

United Breweries: Finding the recipe for success with refreshingly rapid compliance reporting

Despite data volumes exploding, United Breweries generates compliance reports on time thanks to dramatically accelerated data analysis by migrating SAP HANA to IBM Power Systems servers.

Educational resources


Advanced analytics are transforming the consumer products industry

View this infographic and find out how the adoption of analytics will grow as business functions demand more insight.

Executive summary

The New Voice of the CIO: Insights from the Global Chief Information Officer Study

After thousands of interviews, it was discovered that successful CIOs actually blend three pairs of roles. These dual roles seem contradictory, but they are actually complementary.

White paper

Smarter consumer products marketing: Understanding consumers, building brands

Consumers of all ages and in all parts of the world are swarming to social media. Understanding social media is no longer optional: it is imperative.