IBM and SAP solutions for consumer products help you put the focus on your customers. You can develop products faster, shorten times to revenue and increase loyalty. Solutions include customer loyalty management, new product development, trade promotion management and more.
The cross-brand industry strategy and cross-brand portfolio of solutions from IBM are engineered to meet the needs of consumer products clients. Our experts facilitate IBM Design Thinking to put the focus on user outcomes — exactly what consumer products businesses like yours need to succeed.