Orchestrate end-to-end, AI-powered experiences at speed and scale
IBM and Adobe partner to help enterprises navigate organizational complexity and orchestrate end-to-end, AI-powered experiences at speed and scale. With over 20+ years of collaboration and deep expertise across all three Adobe Experience Clouds, IBM brings unmatched industry insight and a global team of more than 21,000 skilled AI practitioners.
As a trusted strategic partner, IBM supports many of Adobe’s largest and most complex enterprise clients—now further empowered by our agentic AI platform, watsonx, which enables organizations to accelerate the impact of generative AI in core workflows to drive productivity.
IBM excels at building connected ecosystems that streamline operations and elevate customer experiences. Our proprietary Experience Orchestrator untangles complexity to deliver seamless, personalized digital journeys across every channel and touchpoint—fast.
IBM Consulting Advantage, our AI-powered delivery platform, empowers 160,000 consultants with a suite of intelligent agents, assistants, and accelerators—including Adobe-specific tools—designed to drive faster time to value and measurable ROI.
Together, IBM and Adobe deliver pre-configured industry solutions—especially for healthcare, life sciences, and other highly regulated sectors—combining regulatory expertise with data-driven intelligence to ensure compliance, agility, and innovation.
IBM has been recognized as both a Leader and a Star Performer in the Everest Group Marketing Services PEAK Matrix® Assessment 2025.
Adobe names IBM the Adobe GenStudio Solution Partner of the Year — International for 2025.
Streamline and scale your content operations with intelligent workflows and generative AI. Adobe Workfront, combined with tools like Adobe Firefly, Writer, and Optimizely, empowers marketing teams to accelerate content creation, delivery, and optimization across the entire lifecycle. From planning to performance measurement, we help modernize your content supply chain—freeing up teams to focus on high-impact, strategic work while driving consistency, speed, and ROI.
Deliver meaningful, one-to-one experiences across every touchpoint with Adobe Experience Cloud and Adobe Experience Platform. Leverage real-time customer data, AI-powered insights, and intelligent automation to design, orchestrate, and optimize personalized journeys at scale. Drive engagement, build trust, and foster long-term brand loyalty with purpose-driven experiences that adapt to each individual — seamlessly and efficiently across the enterprise.
Deliver campaigns that are as unique as your customers. We help you transform the marketing process to define, automate, and optimize multi-channel journeys tailored to the individual. Powered by real-time data and intelligent orchestration, our approach ensures every interaction is timely, relevant, and personalized—driving deeper engagement, stronger loyalty, and measurable business impact across the entire customer lifecycle.
Learn how gen AI is reinventing personalized marketing content with special guests Emily McReynolds, Head of Global AI Strategy at Adobe, and Pierre Charchaflian, VP Senior Partner and Marketing Practice Global Leader at IBM.
Generative AI offers marketing a time to shine. Companies have long had the data they need to create hyper-personalized experiences. But it’s been housed in disparate data sets across multiple departments, and marketing didn’t have the power to harness it—until now.
Findings from the IBM Institute for Business Value 2025 CMO Study reveal that 84% of demand leaders see AI as a game-changer, but most lack the agility to turn vision into results. This gap stalls growth and risks eroding customer experiences and competitive advantage.
It's time for a major leap in marketing operations.
Data is essential: Building an effective generative AI marketing strategy.
Learn how your organization can harness the power of generative AI to help your marketing teams get the right message in front of the right person, at the right time.
Join Jennifer Quinlan, Global Managing Partner, to unveil how AI is reshaping content supply chains. Gain insights, hear expert perspectives, and get strategic advice.
IBM iX helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.
Envision, design and deliver smarter experiences that help earn loyalty and trust across the customer lifecycle.
We harness the power of traditional and generative AI, a best-in-class commerce transformation offering, and innovative accelerators like the IBM iX Experience Orchestrator—our proven, open-source framework that accelerates our clients’ composable commerce and modernization initiatives and efforts—to ensure continuous, sustainable revenue generation.
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.