The CEO’s Guide to Generative AI: Marketing

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An updated version of this chapter with 2024 data is now available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.

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Summary:

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Meet the authors

, Global Leader, IBM Institute for Business Value

, Global Executive for Engagement and Eminence, IBM Institute for Business Value

, Global Research Leader, Insurance, IBM Institute for Business Value

, Global Research Leader, Customer Experience and Design, IBM Institute for Business Value

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Originally published 05 December 2023.

1. Transformation

+ Generative AI

2. Content

+ Generative AI

3. Hyper-personalization

+ Generative AI

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