How can IBM help with your business strategy?

Learn how to innovate and engage deeply with customers, staff and more.

Envision and capture new value from data as a marketable corporate asset.

Design experiences: create moments that matter to unlock new brand value.

Business strategy and design services

Digital Strategy and Transformation

IBM can accelerate value realization by identifying digital business transformation opportunities to quickly progress from ideation through to design, prototype and implementation.

Experience Design

Exceptional experiences have a direct impact on business growth, customer loyalty, retention and revenue, as well as employee engagement. IBM iX® can help you create exceptional experiences with creative design and technology.

Business Model Innovation

Develop a well-defined operating model strategy to enable new and breakthrough competitive capabilities and differentiated customer value propositions.

Our approach

Design Thinking

Design Thinking is the framework IBM uses to collaborate, align teams and form intent to solve our users’ problems while also improving customer experiences at the speed and scale the modern enterprise demands.


The agile methodology promotes adaptive planning, evolutionary development, early delivery and continuous improvement and encourages rapid and flexible response to change.

IBM Garage

This dedicated environment brings together blended IBM iX teams and project sponsors to co-create across disciplines, enabling the organization to move faster, work smarter and drive innovation.

Visit IBM iX to learn about our digital business and experience strategy teams

Educational resources


Accelerating Digital Reinvention with component business modeling


Engage with IBM iX renegades and realists on Digital Reinvention and experience design


Artificial intelligence (AI): A new era for customer experience (CX) strategy, design and development

Related offerings

Finance Operations and Transformation Services

Streamline and accelerate your finance transformation with cognitive, analytics and blockchain.

Procurement and Strategic Sourcing Services

Transformation your supply chain operations with cognitive solutions to help reduce operational costs.

Talent and Organization Services

Improve hiring decisions and talent retention using cognitive solutions to digitally transform HR.

Mortgage and Lending Solutions

Coordinate and integrate lending operations with break through scalable digital solutions from IBM.

Risk and Fraud Management Consulting Services

Fight crime with analytics tools and guidance that can reduce losses and help improve compliance.

Enabling technology

Cloud Strategy and Adoption

Realize business value with advisory services for cloud adoption.

Business Automation

Utilize the latest automation technology from IBM to enhance your business strategy.

Business Intelligence and Analytics Consulting

IBM infuses business intelligence and analytics technologies into the fiber of problem solving.

Talk to us about getting started

We have a vast portfolio of capabilities, services and products to help jumpstart your transformation journey. Click below for two places to start.