Digital Experience

Digital Experience Changes Everything

Try Watson Content Hub for 30 days, FREE!   You need a great digital experience Customers can always tell when your digital experience processes aren’t firing on all cylinders. They may not be getting the buying suggestions they expect, the home page may start to look a little outdated or there may be a glitch […]

Digital Experience

Three cool things for marketers

Try Watson Content Hub for 30 days, FREE!   IBM Watson Content Hub is a great tool for storing structured content and assets in a cloud-based repository available to all your users, including your marketing team. Here are three reasons why Watson Content Hub is cool for marketers.   1.   My content is structured As […]

Digital Experience

Update Your Retail Content Strategy

Try Watson Content Hub for 30 days, FREE! Are you constantly updating your retail content? That consumes resources –merchandisers, marketers and IT — all working together to keep digital storefronts up-to-date, attractive and functional. Does your team always hunt for images, copy and videos to create that online content? That takes time and money. Do […]

Artificial and Human Intelligence: How You’ll Make Better Decisions

Somewhere around 1973, I watched the movie, Westworld; a science fiction story set in 1983 (that was the future then), where a robot malfunction creates havoc and terror for unsuspecting vacationers at a futuristic, adult-themed amusement park. It was one of the earlier films dealing with the issue of where you draw the line between […]

All for One: A Collective Approach to Customer Engagement

Feeling, perception, memory – hallmarks of humanity. Maybe not the first words that drift to mind when you think supply chain. But they’re the pulse of every brand – the essence of savvy business. “It’s not what you say it is. It’s what they say it is,” bestselling author and communication mastermind Marty Neumeier reminds […]

Customer Engagement: Do It Well or Die

(Ok, I live in New Hampshire, so the blog title is an outgrowth of my DNA.) As a Gen Xer, I’ve been amazed to watch how commerce has changed over the years. When I was younger, prior to the commercial evolution from ARPANET to the Internet, I’d go to a store and hope they had […]

Millennials and Real-time Store Inventory, the “It” Moment of the Next Refresh Cycle

Never in recent memory has a demographic shift in buying power been as technologically significant as the hand off from Baby Boomers to Millennials. Millennials are now the nation’s largest living generation (75.4 million vs. 74.9 million Baby Boomers per 2016 census) and possess a purchasing power that is primed to explode. While I see […]

Podcast: Cognitive Solution Empowers Supply Chain Leaders

In this podcast, Rob Allan, program director, offering management for IBM, talks about the new Supply Chain Insights Platform, which is part of IBM Watson Supply Chain. It’s no secret that business expectations have changed and are continuing to evolve. By establishing greater visibility into supply chain data and processes and leveraging fast-emerging cognitive technologies, […]

Leveraging Collective Knowledge to Create Personalized Experiences

A Harvard Business Review (HBR) report says that around 72% of companies believe that digital disruption will affect their business. One of the major reasons for this disruption is that more consumers are adapting to technology innovations enabling them to make quick, informed decisions. With easy access to information, consumer expectations are on the rise. […]

What Does Commerce in the Cognitive Era Look Like? Find out at NRF 2017

Delivering the right customer experience at the right time and place is the new disruptor. Customer expectations continue to increase as new technologies present innovative ways to engage. Have you thought about how you are going to deliver the “best experience” that your customers are demanding in 2017? One good way to find out about […]

Embracing Cognitive: Be More Relevant to Consumers (Tweet Chat)

Megatrends are driving change in major and emerging markets around the world. Everyone is engaged and always on, and discriminating consumers are in control — choosing based on their last “best” experience. Will they choose your brand? In this era of disruption, there are few barriers to new entrants. Lines are blurred as industries converge […]

Online Merchandisers Received Some Much Needed Help This Holiday Season

Santa’s task of delivering presents to over a half a billion kids around the world on a single night is daunting at best, but we all know how he’s able to pull it off. After all, his army of elves and fleet of magic reindeer are the best kept secret around.  What you probably don’t […]