IBM has closed its acquisition of Rego Consulting's Adobe Workfront consulting unit.

Overview of marketing consulting services

Realize the promise of personalized marketing automation across the customer journey that generates authentic, trusted customer engagement and brand experiences. We are experts in using customer data analytics, AI marketing, experience design and experience platforms to reach the customer engagement goals that drive growth.

IBM iX® provides business process expertise, marketing platform implementation support and insight into customer behavior to deliver unforgettable customer experiences.


Human-centered approach

By keeping your people top of mind, we help you address the needs and experiences of your users first.

Outcome focused

Our marketing consulting services team focuses on creating a meaningful and measurable impact on your business.

Expert technologists

Partnerships with market-leading platforms like Adobe and Salesforce help you unlock marketing intelligence using AI.

Consulting services

Marketing platforms consulting

Customer experience innovation across the customer journey, powered by IBM, Adobe and Red Hat.

Customer Relationship Management 

IBM Consulting connects Salesforce with IBM’s industry-focused approach to integrate data, unlock insights with AI and create innovation at scale.

Enterprise Work Management

IBM iX's work management implementation and consulting services help clients meet rising demand for experience-led business transformation backed by intelligent workflows.

Marketing consulting services case study

State Street Global Advisors

State Street Global Advisors (SSGA) implements marketing strategies to offer a robust user experience while also providing measurable business insights.

Top of tall building

Related solutions

E-commerce customer experience services

Engage across the full lifecycle of the customer relationship. Accelerate your transformation with business strategy and consulting.

IBM iX global business design

IBM iX combines marketing strategy, creativity and technology to create personalized marketing communications experiences.

Speed up digital transformation

IBM Garage™ enables enterprises to accelerate, overcome issues and function more like startups.

Co-create with IBM Garage

Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.