We take a design-led, data-driven approach to experience transformation
Build your business by design
IBM iX® is your global experience design partner within IBM Consulting®. Working at the intersection of strategy, design and technology, we help the world’s most influential companies create better experiences, products and services that reinvent their relationships with customers and employees.
With experience capabilities and partnerships spanning strategy, design, development and managed services across a global network of studios and experts, our human-centered approach to business design helps accelerate innovation and transformation at scale.
IBM iX designs and delivers human-centered experiences across the customer lifecycle, helping clients define strategy and accelerate time-to-value with insights and AI-driven workflows.
IBM iX helps design and deliver human-centered experiences to meet your ever-evolving employee needs with data-driven insights and intelligent workflows.
IBM helps companies design and deploy intelligent products and services that transform industries, drive loyalty and create new revenue streams.
Case studies
Transforming tennis data into insights to enhance the US Open experience.
Boosting customer engagement with an AI-powered banking virtual assistant.
Fueling revenue growth and loyalty with a new digital marketing platform.
IBM Consulting rebuilt Lufthansa’s digital foundation, improving resilience and creating smoother digital experiences for crews and passengers.
Giving brand owners a fast and efficient path to creating great digital experiences.
IBM's own marketing transformation with Adobe radically simplified our marketing organization and tech stack.
Insights
Meet our expert
VP and Senior Partner, Global Chief Design Officer, IBM Consulting Global Leader, IBM iX
Billy Seabrook has over 25 years of experience creating brand strategies, integrated marketing campaigns and digital experiences for leading brands around the world. At IBM, he leads a team of experience consultants, multi-disciplinary designers and engineers to create digital products and services through human-centered design and technology. Billy strives to discover the unique intersections between art, science, commerce and storytelling and has won numerous awards for his distinctive work.
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Modernize sales and revenue operations with data-driven insights, better digital experiences and AI-powered tools that help teams meet buyers where they are.
With service now a top gen AI investment priority, we redesign service operations to accelerate resolution, personalize support and empower agents with AI-driven intelligence.