Hong Kong Maxim’s Group Uses Flash to Make Data-Driven Decisions

Founded in 1956, Hong Kong Maxim’s Group Caterers Limited (a company incorporated in Hong Kong) is a leading food and beverage company comprised of Chinese, Asian and European restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning HONG KONG MX Mooncakes. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO Ramen, The Cheesecake Factory and Shake Shack in various territories. Altogether, it has over 1,300 outlets in Hong Kong and Macau regions, Mainland China, Vietnam, Cambodia, Thailand and Singapore.

The Needs

Hong Kong Maxim’s Group currently handles over 600,000 transactions and millions of records a day. They knew that transaction volumes and data storage would only grow in faster as data becomes central to their entire operations.

The Group needed a smarter approach for data storage that reined in storage growth, improved data reliability, and simplified management complexity. They also wanted a robust platform for near real-time decision making, so their business can maximize opportunities and drive up revenues.

The Solution

After an exhaustive search, Hong Kong Maxim’s Group chose IBM Flash Storage and became the first company in the Hong Kong F&B industry to standardize on flash storage.

Business Benefits

Apart from providing up to 500,000 IOPS in performance and used smaller storage snapshots, IBM Flash Storage’s heterogenous storage virtualization capability allows Hong Kong Maxim’s Group to conduct live migration using software-defined storage. In addition, with up to 5:1 data reduction capability, the Group were able to boost cost efficiency by 50 percent.

IBM Flash Storage also allowed the Group to deploy a senior management dashboard across multiple endpoint devices based on real-time data, empowering fast decision making and making the Group’s business more agile to market needs.


As customer and market needs evolve, Hong Kong Maxim’s Group will need to become more responsive and agile. Reliable, high-performance storage like IBM Flash Storage will enable us to scale our operations and meet these needs. More importantly, it gives us the flexibility and freedom to scale and enter new markets with confidence.”

Louis Mah, Director, Information Technology, Hong Kong Maxim's Group

“Maxim’s” and any name, logo or trademark of any restaurants and any intellectual property right therein used or referenced in this website belong to Maxim’s Caterers Limited, a company operating in Hong Kong, and/or its affiliates.

Fujikon Achieves Instantaneous Performance with IBM FlashSystem

A subsidiary of its Hong Kong listed parent company, Fujikon Industrial Co., Ltd (Fujikon) designs, manufactures and sells OEM electro-acoustic products to well-known brands and international customers.

Fujikon Achieves Instantaneous Performance with IBM FlashSystem

The Needs

  • Fujikon has been running multiple mission-critical applications – including project management, workflow and analytics systems – that support a workforce of 700 in Hong Kong. To cope with continuous growth of data and staff, they would need a more reliable and high performance storage infrastructure to maintain optimal work efficiency within teams.
  • Fujikon ran a Proof-of-Concept comparison between IBM’s and another Flash solution. IBM’s solution achieves a 30-50% performance gain against that competing solution.

The Solution

  • IBM FlashSystem FS900

The Results

  • The newly deployed IBM’s Flash-based storage offers near-zero response time over Fujikon’s previous storage environment.
  • With extreme IOPS and microsecond latency performance, applications and especially OLTP workloads now run faster and scale further under the new environment.

“We are impressed by the performance of new storage environment, which comprised IBM FlashSystem FS900. Performance gained was instantaneously felt and we are looking to migrate other workloads onto IBM’s storage platform.” [Ben Yeung, Executive Director, Fujikon Industrial Co, Ltd.]

Proven, high-performance IBM Flash Storage Systems are designed to transform your infrastructure

Engineered to meet modern high-performance application requirements

Ultra-low latency, cost-effectiveness, operational efficiency, and mission-critical reliability are built in to every product

The most comprehensive flash storage portfolio

IBM is uniquely able to deliver all-flash solutions tailored to your storage environments and workloads. IBM financing and payment options are available.

Industry-leading technology supported by guarantees

Endurance, performance and compression are guaranteed, and IBM offers extended support and maintenance

New! Introducing the NVME-accelerated IBM FlashSystem 9100

Accelerate your ability to obtain real-time value from your data, and rapidly evolve to a multi-cloud infrastructure fueled by NVMe technology.

With IBM FlashSystem 9100, you gain an innovative, flexible storage system that reduces your costs and stores more data in the same footprint.

Unify mixed environments and consolidate workloads with storage virtualization

IBM FlashSystem V9000

Enterprise all-flash storage accelerates applications across your infrastructure. FlashSystem V9000 scales to over 2 PB to meet large-scale demands.

IBM Storwize V7000F

All-flash storage consolidates workloads into a single system to simplify management, reduce costs, and deliver superior performance and high availability.

IBM Storwize V5030F

All-flash storage system for smaller configurations. Overcomes entry-level and midsized workload challenges with superior performance and advanced functionality.

Simplify your IT with multi-cloud storage systems that are easy to deploy and manage

IBM FlashSystem A9000

Make it easy to deploy cloud solutions and extend your hybrid cloud environment with cost-effective all-flash storage.  Gain consistent, predictable high performance with simple management.

IBM FlashSystem A9000R

Accelerate data at scale with high-performance grid architecture and IBM FlashCore technology. This all-flash system is designed for large-scale deployments in enterprises and hybrid cloud environments.


Get high performance for enterprise application acceleration. VersaStack converged infrastructure from IBM and Cisco brings together compute, network and storage resources into highly integrated, tested, and validated architectures.

Meet the demands of the most critical applications across your enterprise

IBM Elastic Storage™ Server

Run Hadoop and other big data applications directly on enterprise storage. IBM ESS combines IBM POWER8® servers and dual-ported storage enclosures with IBM Spectrum Scale  to eliminate data silos, simplify management and deliver high performance.

IBM DS8880F family

Choose from business, enterprise, and analytics systems to meet the demands of your mainframe and open systems environments. All can replicate in up to four geographically distinct sites.  Recovery times are measured in seconds, not minutes.

IBM FlashSystem 900

Gain Tier 0 application top performance. FlashSystem 900 can do up to 1.1 million 100% random read IOPS and 600,000 100% random write IOPS. This high-speed system turbocharges the performance of targeted workloads like real-time database applications.


High performance business continuity

The Business Continuity and Data Reuse solution for IBM FlashSystem 9100 takes disaster recovery to the cloud and facilitates data reuse to reduce costs and improve business agility.

Multiplying the value of data

The Data Reuse, Protection, and Efficiency solution for IBM FlashSystem 9100 enables you to protect and reuse data to maximize your business advantage while minimizing your storage capacity requirements.

High performance private cloud toolbox

The Private Cloud Flexibility and Data Protection solution for IBM FlashSystem 9100 provides a complete, easy-to-deploy solution for the construction and management of private cloud environments.

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