Hong Kong Maxim’s Group Uses Flash to Make Data-Driven Decisions

Founded in 1956, Hong Kong Maxim’s Group Caterers Limited (a company incorporated in Hong Kong) is a leading food and beverage company comprised of Chinese, Asian and European restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning HONG KONG MX Mooncakes. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO Ramen, The Cheesecake Factory and Shake Shack in various territories. Altogether, it has over 1,700 outlets in Hong Kong and Macau regions, Mainland China, Vietnam, Cambodia, Thailand and Singapore.

The Needs

Hong Kong Maxim’s Group currently handles over 600,000 transactions and millions of records a day. They knew that transaction volumes and data storage would only grow in faster as data becomes central to their entire operations.

The Group needed a smarter approach for data storage that reined in storage growth, improved data reliability, and simplified management complexity. They also wanted a robust platform for near real-time decision making, so their business can maximize opportunities and drive up revenues.

The Solution

After an exhaustive search, Hong Kong Maxim’s Group chose IBM Flash Storage and became the first company in the Hong Kong F&B industry to standardize on flash storage.

Business Benefits

Apart from providing up to 500,000 IOPS in performance and used smaller storage snapshots, IBM Flash Storage’s heterogenous storage virtualization capability allows Hong Kong Maxim’s Group to conduct live migration using software-defined storage. In addition, with up to 5:1 data reduction capability, the Group were able to boost cost efficiency by 50 percent.

IBM Flash Storage also allowed the Group to deploy a senior management dashboard across multiple endpoint devices based on real-time data, empowering fast decision making and making the Group’s business more agile to market needs.


As customer and market needs evolve, Hong Kong Maxim’s Group will need to become more responsive and agile. Reliable, high-performance storage like IBM Flash Storage will enable us to scale our operations and meet these needs. More importantly, it gives us the flexibility and freedom to scale and enter new markets with confidence.”

Louis Mah, Director, Information Technology, Hong Kong Maxim's Group

“Maxim’s” and any name, logo or trademark of any restaurants and any intellectual property right therein used or referenced in this website belong to Maxim’s Caterers Limited, a company operating in Hong Kong, and/or its affiliates.

Fujikon Achieves Instantaneous Performance with IBM FlashSystem

A subsidiary of its Hong Kong listed parent company, Fujikon Industrial Co., Ltd (Fujikon) designs, manufactures and sells OEM electro-acoustic products to well-known brands and international customers.

Fujikon Achieves Instantaneous Performance with IBM FlashSystem

The Needs

  • Fujikon has been running multiple mission-critical applications – including project management, workflow and analytics systems – that support a workforce of 700 in Hong Kong. To cope with continuous growth of data and staff, they would need a more reliable and high performance storage infrastructure to maintain optimal work efficiency within teams.
  • Fujikon ran a Proof-of-Concept comparison between IBM’s and another Flash solution. IBM’s solution achieves a 30-50% performance gain against that competing solution.

The Solution

  • IBM FlashSystem FS900

The Results

  • The newly deployed IBM’s Flash-based storage offers near-zero response time over Fujikon’s previous storage environment.
  • With extreme IOPS and microsecond latency performance, applications and especially OLTP workloads now run faster and scale further under the new environment.

“We are impressed by the performance of new storage environment, which comprised IBM FlashSystem FS900. Performance gained was instantaneously felt and we are looking to migrate other workloads onto IBM’s storage platform.” [Ben Yeung, Executive Director, Fujikon Industrial Co, Ltd.]

Become a smarter flash storage buyer

The number of hybrid, disk-based and all-flash array storage options available to you can be pretty overwhelming. That’s why we’ve created this buyer’s guide to help you understand which solutions will provide you with the strongest competitive advantage and the best fit for your company’s requirements.

The advantages of IBM all-flash storage systems

Engineered to meet modern high-performance application requirements

Ultra-low latency, cost-effectiveness, operational efficiency, and mission-critical reliability are built in to every product.

Flash storage custom tailored to meet your needs

A brief assessment of your current storage environment will help you identify, evaluate and decide on the right flash storage solutions.

Industry-leading technology supported by guarantees

Endurance, performance and compression are guaranteed, and IBM offers extended support and maintenance.

The IBM cloud experience on demand, with pay as you grow capacity pricing

IBM Storage Utility Offering delivers cloud like consumption model as your storage demands change to meet your business requirements, bettering aligning capacity costs to business needs.

Speed directly drives the user experience—and if any element of the experience falters, users will look elsewhere…We knew we needed faster storage to keep up.

Owen Morley, Director of Infrastructure, Plenty of Fish

How All-Flash Arrays Help Plenty of Fish Users Find Love in A Flash

Online dating platform Plenty of Fish (POF) empowers its millions of users to connect with one another every day. As that client base expanded, POF outgrew its storage capacity, resulting in slow-loading pages and out-of-date data, something that could be catastrophic in such a competitive market.

That’s when POF turned to IBM all-flash storage technology to help accelerate and optimize the ways in which POF users find love. Now, those users are able to connect and interact practically in real time.

Introducing the new NVMe IBM Storwize V5100F

Powerful storage solution for modern organizations seeking to gain competitive advantage from their data assets.

Storwize V5100F combines NVMe-powered IBM Flashcore technology with the richest set of IBM Spectrum Virtualize features in an affordable solution.

Learn more about NVMe

NVMe is a storage protocol that accelerates data transfer. NVMe can make flash storage work for you astonishingly fast, especially when working with SAN b-type platforms.

To learn more about how NVMe can help you reduce risk, improve server CPU utilization and ROI, and protect your high-value data assets, check out NVMe Over Fibre Channel for Dummies.

All flash storage virtualization

Unify mixed environments and consolidate workloads

NVMe and multicloud for your enterprise

Gain the performance of all-flash and NVMe with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize — all in a powerful 2U storage system.

NVMe and multicloud enabled hybrid flash array

Combine the performance of flash and NVMe end-to-end with the reliability and innovation of IBM FlashCore® technology and the rich features of IBM Spectrum Virtualize™.

NVMe entry-level all flash storage solution

IBM Storwize V5100F with NVMe-oF. Deploy NVMe capabilities and flash performance into the affordable Storwize V5100F.

Optimize your performance

Meet the demands of the most critical applications across your enterprise

NEW! Designed for mission-critical work

Get next-level performance, data protection, resiliency and availability across your hybrid multicloud solutions to support today’s complex IT environments, as well as emerging cloud, mobile, social, analytics and cognitive applications.

Scale-out file and object

Optimize performance and enable growth for clusters, AI and analytics. This system combines IBM POWER8 servers and dual-ported storage enclosures with IBM Spectrum Scale to eliminate data silos.

Tier 0 application top performance

Now with NVMe-oF. Turbocharge the performance of targeted workloads with up to 1.1 million 100% random read IOPS and 600,000 100% random write IOPS.

Simplify your IT

Multicloud storage systems that are easy to deploy and manage

Easy-to-deploy cloud storage

Extend your cloud infrastructure with cost-effective, all-flash storage. You gain consistent, predictable high performance with simple management.

All-flash grid storage

Get the consistent, reliable and efficient performance you need for dynamic data at scale. Excellent platform for rapidly growing cloud storage in large, mixed workload environments.

Converged Infrastructure

Simplify IT with VersaStack from IBM and Cisco, which combines compute, network and storage resources into highly integrated, tested, and validated architectures.


University of Rochester Medical Center (URMC)

URMC aims to provide world-class healthcare around the clock. With acquisitions and new technologies creating an explosion of data, it requires reliable storage to underpin core applications.

The smart buyer’s guide to Flash

Is flash storage right for your business? This helpful guide contains information and answers to common questions about flash to help you make an informed decision for your business.

Powering the high-performance cloud

How should you select and implement the right storage solutions to support your cloud initiatives? Gain actionable insights from this white paper.

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