Build your business, by design

IBM iX® helps the world’s largest companies design products, services and experiences that transform businesses and create value at every touchpoint. We offer end-to-end capabilities spanning experience strategy, design, development and management, guided by our unique approach to Business Design and supported by IBM Garage™, our method of co-creation to scale innovation. With a wide range of ecosystem partnerships, assets and accelerators, we leverage platforms such as Adobe, Salesforce and SAP as well as IBM’s own data, AI and Cloud offerings to create customer and employee experiences that fuel brand and market advantage.

IBM to acquire Dialexa, a leading digital product engineering services firm.


Local resources, global scale

IBM iX is one of the largest experience design practices in the world, with nearly 60 design studios and a global network of strategists, designers, developers and data architects, with deep industry and ISV expertise.

End-to-end capabilities

As part of IBM, we offer true end-to-end capabilities at scale, from experience strategy to the design, delivery and optimization of employee and customer experiences — harnessing the data, tools and technologies that make them possible.

World-class strategic partnerships

We work with a diverse ecosystem of partners to create value and differentiation through exceptional employee and customer experiences.


Consulting across the customer lifecycle

We take a human-led approach to reinventing your businesses from the inside out. Harnessing real-time insights, automation and AI, we create experiences aligned to your brand vision to foster employee engagement and consumer loyalty.

Modernize B2B and B2C marketing

We help companies transform their end-to-end marketing to reflect the needs of customers, employees and citizens; designing and delivering processes powered by data, AI, the right marketing technology and operations.

Digital commerce consulting

We are a platform-agnostic e-commerce services provider, delivering consulting, implementation and operations services to help clients deliver seamless omnichannel buying experiences.

Mobile app development

We create transformational mobile experiences using emerging technologies that power businesses and empower customers, fueled by partnerships with Apple and Samsung.

Customer service consulting

From contact center to field service, deliver a better experience for agents and customers while reducing costs.

Talent management consulting

Inspire your workforce with innovative technologies and a people-centric approach to talent management.

US Open

Turning tennis data into insight to delight more than 10 million fans around the world.