Marketing in the Cognitive Era

Written by: Michelle Zamora, Head of Marketing, Banking, Insurance, Cognitive, Analytics, Software, IBM Australia Chat-bots, virtual agents, robotics – oh my! I am often asked about which APIs and AI technology that can improve customer experience. Artificial Intelligence enables businesses to personalise and create more effective customer experiences and improve ROI. At the core, artificial […]

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Five things we learnt about customer-led organisations

Written by IBM staff writers. “The customer knows best” may seem like an age old saying, but organisations with a customer-led approach are enjoying a suite of benefits including impressive business growth and customer retention. When it comes to putting the customer first, Bendigo Bank is leading the charge, standing top of the podium in […]

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How AI is shaping the future of video

The expansion of the internet, faster connections, increased data and easy access to Wi-Fi has spurred the growth of digital video viewership across the world. More than 62 per cent of internet users globally will watch video online this year according to eMarketer and KPCB has found it accounts for 74 per cent of all […]

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Personalised Shopping, with a Cognitive Touch

Written by: Ian Wong, Consumer Industries, IBM Retail in the Cognitive Era As technology continues to advance, we have seen a shift in customers’ expectations, which, in turn, has led to retailers rethinking their strategy. With mobile devices in every pocket and retailers trying to increase their online presence, consumers now have the choice to […]

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What happens when we all live to 100?

Written by: Priscilla Rogers, IBM Senior Manager – Cognitive Health & Life Sciences Research What happens when we all live to 100? A centenary of life was once a rare privilege, with just 120 Australians reaching 100 only 40 years ago[1]. Today we have more than 3,000 centenarians[2] and this is estimated to increase to […]

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5 ways AI is changing the World

Written by: Kerry Purcell, Managing Director Australia and New Zealand. For some, the words “Artificial Intelligence” are associated with a futuristic Hollywood blockbuster. However, artificial intelligence is not merely a mythical concept in a science fiction movie, it is now very real. Instead of fearing a future living alongside “smart” machines, have you ever thought […]

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Is Australia really prepared for the Cyber Battle?

Written by: Glen Gooding, IBM Security Services Executive.   Hackers are on the loose. They are armed and they are dangerous. Every day, more of the devices and items around us are becoming digitalized and interconnected through the Internet of Things – all with the potential to be hacked. The digital age has made it […]

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Found in translation: Cognitive computing breaking down the language barrier

Danny May, CEO / Co Founder of Lingmo International, 13/6/17 Lost in translation. Not just a charming Bill Murray movie from the early noughties, but an experience all too common in our modern globalised world. As human beings, one of our most fundamental needs is to connect with those around us. This is evident throughout […]

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Australian food safety: Could blockchain be the unexpected solution?

Written by: Paul Sidhu, Blockchain Services, IBM.     Last week’s Australian food safety scare, which saw frozen berries sourced from China and Canada linked to three new hepatitis A cases, highlights the challenges of managing a modern-day global food supply chain. The impact of the globalisation of food, combined with constantly evolving consumer tastes, means Australia’s food […]

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Enabling Iconic Figures in Australia’s Treatment of Cancer

Written by Terry Sweeney, IBM Watson Health, Asia Pacific One in two Australians will be diagnosed with cancer in their lifetime[1]. That’s the latest alarming cancer statistic from the Australian Institute of Health and Welfare. Its findings show a sharp increase in incidence from previous reports. It’s our nation’s leading cause of death, and has […]

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Chronic Disease – Are we blind to the problem?

Written by Dr Joanna Batstone, Vice President and Lab Director, IBM Research Blindness. Simply the word evokes a fear in many of us. In fact, blindness is the second most feared medical condition among Australians, after cancer. It steals your independence. It significantly impacts your capacity to work. And it increases your reliance on support […]

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Good Neighbours, Great Innovation

Simon Hofmann, Marketing and Communications Leader, IBM NZ, 7/4/17 Ever since I was young I realised that being a good neighbour is important. Perhaps it was spurred by having to go next door to apologise to my neighbours after depositing cheeky notes in their letter boxes. The concept of being part of a community has […]

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