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Bringing Smarter Computing to analytics (PDF, 11.5MB)
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Analytics | Analyst paper
Smarter Computing: Designed for data
Analytics brings data out of the back office into the front office, giving you direct access to the information you need to make strategic business decisions. It helps you make sense of massive volumes of big data, revealing important patterns and trends.
Recent studies from the IBM Institute for Business Value and the MIT Sloan Management Review show that companies with sophisticated analytics are 260 percent more likely to be top performers. And top performers are 84 percent more likely to have business analytics integrated into their core business strategy and day-to-day operations.
Yet the sheer size and growth of traditional and digital data—up 50 percent from 2011, and on its way to 8 Zettabytes by 2015, according to IDC—requires new thinking and fresh approaches. The era of Smarter Computing requires an IT infrastructure that is designed for data and capable of delivering insights in milliseconds, through systems built to process massive volumes and variety of information.
Patterns of adoption
Align your business around information
With all the data and content sources inside and outside a company today, it is easy to see why getting the insight the business needs faster can be a challenge. That’s why creating an information agenda that is aligned to the strategy of the business will ensure every decision is fueled by trusted information and supports your broader IT investment strategy. Aligning your business around information empowers you to:
- Manage and store large, complex data sets more cost effectively
- Integrate and govern information to ensure business confidence
- Harness massive information volume, velocity and variety for new insights
$5 Million annual savings
Predict and drive business outcomes
Analytics leaders anticipate behavior by seeing, predicting, and shaping business outcomes. With predictive analytics, you can find patterns of behavior hidden in the data you already have, and use that knowledge to influence top-line business results. These specialised capabilities allow you to:
- Measure and monitor business performance
- Model business trends and simulate scenarios
- Predict potential threats and opportunities
50% increase in yield
Take action with confidence in real-time
Business leaders are infusing the value of analytics across business processes in real time. By embedding analytics into organizational processes, you can optimise day-to-day operations and guide future strategies. You'll to unlock the insight required to transform interactions with customers, suppliers and business partners as you learn to:
- Embed analytics within core business processes
- Leverage real-time decision making
- Employ systems that reason and learn
18% growth in customer bookings traffic
Sample projects and capabilities include:
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Meet the expert
Vice President, Big Data Development
Anjul Bhambhri has 23 years of experience in the database industry with engineering and management positions at IBM, Informix and Sybase. She is currently IBM’s Vice President of Big Data Products, overseeing product strategy and business partnerships. Previously at IBM, Anjul focused on application and data lifecycle management tools and spearheaded the development of XML capabilities in DB2 database server. In 2009, she received the YWCA of Silicon Valley’s “Tribute to Women in Technology” Award.
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Breakthrough IT economics
Explore the extraordinary economics of Smarter Computing. This paper uses case studies to illustrate the advantages of optimised systems, solutions built for data, and cloud delivery.