Register once and receive access to all premium content.
BI Research (US)
BI Research: Using Big Data for Smarter Decision Making Premium content — register
Analytics | Analyst paper
Think you know big data? (US)
Test your Storage IQ by answering these questions. Take the Big Data Challenge.
Analytics | Web site
Smarter Computing: Designed for data
Analytics brings data out of the back office into the front office, giving you direct access to the information you need to make strategic business decisions. It helps you make sense of massive volumes of big data, revealing important patterns and trends.
Recent studies from the IBM Institute for Business Value and the MIT Sloan Management Review show that companies with sophisticated analytics are 260 percent more likely to be top performers. And top performers are 84 percent more likely to have business analytics integrated into their core business strategy and day-to-day operations.
Yet the sheer size and growth of traditional and digital data—up 50 percent from 2011, and on its way to 8 Zettabytes by 2015, according to IDC—requires new thinking and fresh approaches. The era of Smarter Computing requires an IT infrastructure that is designed for data and capable of delivering insights in milliseconds, through systems built to process massive volumes and variety of information.
Patterns of adoption
Align
Align your business around information
With all the data and content sources inside and outside a company today, it is easy to see why getting the insight the business needs faster can be a challenge. That’s why creating an information agenda that is aligned to the strategy of the business will ensure every decision is fueled by trusted information and supports your broader IT investment strategy. Aligning your business around information empowers you to:
- Manage and store large, complex data sets more cost effectively
- Integrate and govern information to ensure business confidence
- Harness massive information volume, velocity and variety for new insights
Case study
HealthNow New York Inc (US).
$5 Million annual savings
- A leading health insurance provider realized $5 million annual savings after it successfully captured, cleansed and integrated data from 60+ sources—delivering a single, trusted source of information to stakeholders.
Anticipate
Predict and drive business outcomes
Analytics leaders anticipate behavior by seeing, predicting, and shaping business outcomes. With predictive analytics, you can find patterns of behavior hidden in the data you already have, and use that knowledge to influence top-line business results. These specialised capabilities allow you to:
- Measure and monitor business performance
- Model business trends and simulate scenarios
- Predict potential threats and opportunities
Case study
SunWorld (US)
50% increase in yield
- Learn how SunWorld, an agricultural grower, marketer and breeder of grapes and other agricultural products, leverages analytics to predict and drive business outcomes across its product lifecycle, from planting and harvest to storage and distribution.
Act
Take action with confidence in real-time
Business leaders are infusing the value of analytics across business processes in real time. By embedding analytics into organizational processes, you can optimise day-to-day operations and guide future strategies. You'll to unlock the insight required to transform interactions with customers, suppliers and business partners as you learn to:
- Embed analytics within core business processes
- Leverage real-time decision making
- Employ systems that reason and learn
Case study
Marriott (US)
18% growth in customer bookings traffic
- A global hospitality leader, Marriott leverages advanced analytics to dynamically match room prices to availability and customer type. Delivering the best price, best yield for Marrriott—in less than one second—has enabled the hospitality powerhouse to realize an 18 percent growth in customer bookings traffic.
Sample projects and capabilities include:
Smarter Computing twitter feed
Join the conversations
We're here to help
Call me
0870 539 0390
Priority code:
101LW04W
Smarter Computing events
Impact 2012 (US)
The Premier Conference for Business and IT Leadership, April 29 - May 4, Las Vegas
Innovate 2012 (US)
The Premier Event for Software and Systems Innovation, June 3-7, Orlando, FL
IBM Edge 2012 (US)
Expect more from your storage, June 4-8, 2012, Orlando,FL
Information OnDemand 2012 (US)
Save the Date for Information OnDemand 2012, October 21-25, Mandalay Bay, Las Vegas
Register for the virtual event centre to visit our on demand webcasts and learn more at our exhibit booths
Breakthrough IT economics
Explore the extraordinary economics of Smarter Computing. This paper uses case studies to illustrate the advantages of optimised systems, solutions built for data, and cloud delivery.
Resources for analytics
- The 2010 IBM Global CFO Study: Less data, more insight (US)
- IBM Report: Business Analytics and Optimisation (394KB)
- Memphis Police Department: Using analytics to fight crime (US)
- Sun World International: Havesting data for insights (US)
- University of Ontario Institute of Technology: Using data for better care (563KB)
- VCU Health System: Improving patient care through Smarter Computing (US)
