Innovating for people with disabilities: Why companies should invest in universal design

Sensor technology, automation, artificial intelligence and the evolution of natural-language processing have made our personal electronic devices more intuitive and functional than ever. In recent years, these technologies have converged to make up the Internet of Things (IoT)—that is, a movement to make everyday items “smart” by embedding sensors and enabling network connectivity. We now […]

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How Human Do We Want Our Virtual Assistants?

Should you refer to Amazon’s Alexa as “it” or “her”? As our daily lives become more integrated with virtual assistants and conversational bots, we must ask, how “human should we design the underlying technology with which we are chatting. Conversation as a platform is positioned to disrupt how we relate to our technology, so it […]

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Could AI fight fake news? Yes—with the help of humans.

He was one of the first people to develop a self-driving car, and now he trains fish to play soccer. But it wasn’t until he began to grapple with the problem of “fake news” that Dean Pomerleau finally hit on a task that seemed to exceed the limits of plausibility. In late November of last […]

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Digital Founders Panel: Ox Verte, Odysia, & An Ideas Company

IBM’s Robert Schwartz talks about entrepreneurship, the importance of being values driven, and creativity with a panel of digital founders: Jessie Gould, Founder and CEO, Ox Verte Luis Navia, Co-founder & CEO, ODYSIA Matt Curtis, Founder, An Ideas Company Interview 0:00 Introduction 1:18 Introduction to Ox Verte 1:58 Introduction to Odysia 2:15 Introduction to An […]

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Frankly, the Internet of Things is the next step in addressability

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]

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Frankly, your brand is only as good as your customer experience

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This […]

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Frankly, talking like a millennial isn’t enough – with IBM iX & Mic

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, talking like a millennial isn’t enough The conventional wisdom for the last half decade has been that for a brand to engage their Millennial audience online, they must speak “authentically” in the argot of the online Millennial. This best practice is no […]

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Frankly, you should be thinking about Blockchain as the next big thing in programmatic

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, you should be thinking about Blockchain as the next big thing in programmatic In 2016, programmatic digital display ad spending represented over two-thirds of total digital display ad spending in the US. Programmatic is clearly the present and future, yet the unprecedented […]

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Errol Baran, SVP Business Development and Innovation, BBC

As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Errol Baran, SVP Business Development and Innovation at BBC, and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss how BBC is driving its marketing innovation and exciting trends in news and media. […]

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Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement, The Hershey Company

As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement at The Hershey Co., and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss driving marketing transformation through digital at one of the *sweetest* […]

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Gabriel Fernandes, Head of Consumer Experience, Pernod Ricard

As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Gabriel Fernandes, Head of Consumer Experience at Pernod Ricard, and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss creating meaningful customer experiences and marketing transformation through digital Pernod Ricard. Subscribe to IBM […]

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Has human communication become botifed?

How often do you receive a message and wonder, “Did a person really write this?” When receiving a message online, it can often be difficult to discern whether it came from a human or a chatbot. Given the rapid rise in automated forms of communication, it would be foolish to assume that words attached to […]

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