Emerging Technology has two facilities for use by our IBM colleagues, Business Partners and clients.

Emerging Technology Centre

The ETC is located in A-Block, Hursley Laboratory and has demonstration pedestals dedicated to the focus areas. There is a large auditorium-style area, able to seat 30 people, two boardroom tables each able to seat 10 and finally a kitchen and break-out area if further space is required.


ET Demo Lab

Situated on the ground floor of A-Block the ET Demo Lab is able to show a range of our more cutting- edge demonstrations. Due to the sand-box, transient nature of these demos, they are likely to change at short notice so please contact us if you would like to know what is available at any given time.


Other facilities

We also have the ability to work with the other Client facilities on the Hursley Site as detailed below.

IBM Hursley Client Centre

ebcThe IBM Client Centre offers a stimulating and secure environment, where you can unleash the potential in your own innovation. Test it, demonstrate it to see the reaction, change what needs to be changed and develop a secure and business oriented solution.

Technical Exploration Center

tecThe Technical Exploration Center (TEC) provides you with a stimulating and secure environment for you to ‘test drive’ and gain hands-on experience with IBM software products. Our mission is to provide you with the insight you need to understand the capability of IBM software.

IBM Hursley Executive Briefing Centre

The Executive Briefing Centre provides the opportunity to explore IBM’s capabilities and how they apply specifically to your business to help drive success. Our Executive Briefings involve a series of customised, interactive discussions with our Subject Matter Experts and Thought Leaders to meet your near and long term strategic goals.


If you would like to request an Executive Briefing, please contact your IBM representative. Alternatively, please contact the IBM Hursley Executive Briefing Centre on +44 (0)1962 816091 or hursebc@uk.ibm.com. We very much look forward to welcoming you.