Big Data

Hybrid cloud storage: Past, present and future

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Hybrid-Cloud-Storage-500x398Many CIOs and line-of-business leaders say flexible cloud solutions can make their businesses more innovative, agile and competitive.

They understand the value that vast amounts of data can bring to their business. But that data requires storage solutions that can adapt to many types of use cases and work with on-premises, off-premises and hybrid cloud systems. What these leaders really crave is a flexible, scalable and simple hybrid cloud storage solution.

Traditionally, few storage choices could meet these business objectives. Using legacy storage systems deployed on-premises or putting critical data in a public cloud were the only real options.

Plus, it was difficult for CIOs to know which approach would help them best leverage their information. As organizations expand their digital footprint with new data-generating applications in cloud, mobile, social and the Internet of Things (IoT), an assessment of storage needs may show that requirements are unclear and the path ahead is uncertain.

Let’s take a look at the evolution of these storage solutions.

Hindsight: Where we’ve been

When Cleversafe, the technology behind IBM Cloud Object Storage, was founded in 2004, not many organizations were facing the explosive growth of unstructured data organizations face today. For managing a few terabytes of data, the traditional approach to storage was just fine. However, Cleversafe’s founders believed that in time, traditional storage solutions would not effectively accommodate the demand for storing massive quantities of large, unstructured digital assets.

Organizations that relied on traditional solutions for this explosive growth found them complicated, costly and unreliable. We knew that a massively scalable, reliable and secure storage solution would better handle the exponential growth of unstructured data.

Forward-looking organizations started to look for new ways to solve the problem of rapidly expanding digital data growth, whether it’s video, audio, image, seismic, genomic or any other form of large, unstructured data.

Insight: Where we are today

IoT and an eclectic collection of connected devices compound the problems of the past.  New applications that create and share digital information with millions of users and personal devices that generate massive amounts of information are challenging organizations.

Now, the data deluge is pervasive. It’s touching every enterprise department and spanning across verticals.

Today’s enterprise must deal with managing huge data stores that support petabytes of information or even larger measures. A development team can easily create an application in which unstructured data grows at a rate of 70 percent or more. The mounting pressure for organizations to become more agile has shaped the business case for a new approach.

With the influx of new unstructured data, CIOs must be prepared for the inevitable next high-growth application or business service.

Foresight: Where we’re going

Whatever your industry or locale, you’ve likely noticed that informed business leaders believe that businesses are becoming data-driven.

It’s the new normal. Captured data from a variety of sources has intrinsic value to the whole organization. Your own data might have more value when it’s combined with other public data sources using an analytic or cognitive cloud service.

IBM Cloud Object Storage enables you to confidently store and manage your data and extract insights by tapping the analytics and cognitive capabilities of the IBM Cloud platform.

Traditional enterprise storage systems and legacy public cloud storage services just don’t deliver the same set of capabilities to help the organization become data driven in the way many CIOs desire. On-premises arrays don’t effectively scale to meet the needs of today’s dynamic and growing digital organization. A one-size-fits-all public cloud model doesn’t provide the flexibility and control that many require. That’s why IBM Cloud Object Storage offers a broad set of object storage options, delivering flexibility, scalability and simplicity.

IBM Cloud Object Storage services and solutions are purpose-built for high-data-growth scenarios. The services and solutions can be readily deployed on-premises, in the cloud and in a variety of combinations that can be adapted to meet the growing demands of all types of organizations.

We invite you to explore our core technology and our hybrid storage deployment options to experience the unique set of benefits that will help you to achieve your bold goals.

Today, we’re introducing our multifaceted hybrid cloud storage offering. You can get started with one or more deployment options without locking into that choice. You’ll have the flexibility to start with one model, such as our on-premises offering, and later move your data and workloads to our public cloud object storage services, where you can use many of the other services available through IBM Cloud.

Learn more about IBM Cloud Object Storage and discover the possibilities.

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