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How predictive analytics can help non-profits

Predictive analytics can deliver the insights you need to help ensure your non-profit’s success. By uncovering patterns and trends hiding within your datasets, you can easily identify donors who may be willing to give more, or determine which programs offer the best return for your investment. And that means you can focus your limited resources — and efforts — on those areas where they’re likely to do the most good.

Featured products

IBM SPSS Statistics

Propel research and analysis with a fast and powerful solution

IBM SPSS Statistics is the world’s leading statistical software used to solve such business and research problems by means of ad-hoc analysis, hypothesis testing, geospatial analysis and predictive analytics. Organizations use IBM SPSS Statistics to understand data, analyze trends, forecast and plan to validate assumptions and drive accurate conclusions.

IBM SPSS Modeler

A data mining workbench

IBM SPSS Modeler is a graphical data science and predictive analytics platform for users of all skill levels to deploy insights to improve their business.



Predictive analytics assessment

IBM SPSS Statistics or IBM SPSS Modeler?

IBM predictive fundraising analytics

Learn how non-profit organizations are using predictive analytics to understand and anticipate donor needs, and increase the success of fundraising and marketing campaigns.

Customer success

University gets 55% ROI on analytics investment

Michigan State University turned to IBM for help transforming its data into predictive, actionable insight to increase donations and enhance loyalty; the results have been impressive.