Gain a deeper understanding of what people want and need from your organization

Gain insight into large-scale customer data and perform sophisticated statistical analysis using IBM SPSS Statistics.

Key Points

Solve a wide array of business and research problems with IBM SPSS Statistics

Survey research insights

Survey research has become an increasingly important tool for decision makers who need better insights into potential problems and opportunities. IBM SPSS survey research technology is helping business, academic and public sector leaders to better understand customer preferences, assess employee satisfaction and identify market opportunities.

Understanding complex designs

IBM SPSS Statistics lets you make more statistically valid inferences by incorporating sample design into your survey analysis. It also provides market researchers with specialized planning tools they need when working with complex sample designs, such as stratified, clustered or multistage sampling.

Decision-making

Increase your understanding of consumer preferences to more effectively design, price and market successful products. Model the consumer decision-making process to inform the design of products with the features and attributes most important to your target market.

Visualize and explore

Visualize and explore relationships in your data and predict outcomes based on your findings. Includes advanced techniques, such as predictive analysis, statistical learning, perceptual mapping and preference scaling.

IBM SPSS Statistics

Propel research and analysis with a fast and powerful solution

IBM SPSS Statistics provides core predictive analytics capabilities. It helps you to understand data, analyze trends, forecast and plan to validate assumptions and drive accurate conclusions.

Resources

Becoming an Insight Partner

Make the transformation from market research organization to strategic advisor with data mining, text analytics and real-time decisions.

Make the most of survey research data

Today’s survey researchers can complete simple studies in less than a day, and complex ones in a week. But how do you avoid sacrificing key insights for speed? By combining traditional survey research results with predictive and text analytics, you can develop models to help predict behavior - and identify what drives your audience to take action. 

Go from insight to action

Learn how the powerful combination of predictive analytics and decision optimization can help you turn insight into action.