Orchestrate end-to-end, AI-powered experiences at speed and scale
Navigating complexity. Orchestrating experiences. Accelerating value.
Brands are under pressure to deliver instant, relevant customer experiences across every touchpoint. Yet true end-to-end personalization remains a challenge. Fragmented data, siloed teams and disconnected tech stacks make it hard to anticipate intent or respond in real time.
That’s where IBM and Adobe come together. With 20+ years of partnership, Adobe’s world-class technologies and IBM’s expertise in trusted AI and the Adobe platform, help organizations unlock the full value of agentic AI across marketing, content creation and brand governance. We navigate organizational complexity to orchestrate end-to-end, AI-driven experiences that enable trusted, hyper‑personalized interactions and accelerate growth.
IBM excels at building connected systems that streamline operations and elevate customer experiences. Our proprietary Experience Orchestrator untangles complexity to deliver seamless, personalized digital journeys across every channel and touchpoint—fast.
IBM Consulting® Advantage, our AI-powered delivery platform, empowers 160,000 consultants with a suite of intelligent agents, assistants and accelerators—including Adobe-specific tools—designed to drive faster time to value and measurable ROI.
Together, IBM and Adobe deliver pre-configured industry solutions—especially for healthcare, life sciences and other highly regulated sectors—combining regulatory expertise with data-driven intelligence to ensure compliance, agility and innovation.
Redesign marketing with a gen AI operating model that elevates how teams work, decisions flow and technology performs. We’ll help you achieve faster execution, smarter workflows and measurable, enterprise-wide impact.
Deliver one-to-one experiences across every touchpoint with Adobe Experience Cloud and Adobe Experience Platform. Use real-time data, AI insights and automation to orchestrate personalized journeys at scale that drive engagement, trust and loyalty.
Streamline and scale content operations with intelligent workflows and gen AI. Adobe Workfront plus tools like Firefly, Writer and Optimizely help teams accelerate content creation and delivery. We’ll modernize your content supply chain to drive ROI.
IBM modernized its complex marketing ecosystem, integrating data and tools with Adobe Experience Cloud to deliver personalized client experiences.
T‑Mobile simplified marketing operations with Adobe Workfront, streamlining workflows and enhancing collaboration to deliver campaigns faster.
Lufthansa collaborated with IBM and Adobe to start a unified, personalized website that scales globally and delivers a faster, more intuitive customer experience.
Insights
The 2025 CMO Study reveals 84% of demand leaders see AI as a game changer, yet most struggle to turn vision into results—slowing growth and eroding customer experiences.
Adobe names IBM the Adobe GenStudio Solution Partner of the Year—International for 2025.
Learn how gen AI is reinventing personalized marketing content with guests Emily McReynolds of Adobe and Pierre Charchaflian of IBM.
IBM uses Adobe Firefly to rapidly create AI-generated content, producing 200 assets and 1,000+ variations, driving 26× higher campaign engagement.
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