See you in 2026!
IBM named an Adobe GenStudio Partner of the Year 2025
Adobe Summit 2025 has concluded, leaving a trail of inspiration and innovation! Throughout the event, we made sure to highlight our commitment to helping businesses accelerate AI-powered experiences they can trust. Attendees engaged in thought-provoking discussions with IBM's consulting and technology leaders, gained invaluable insight from our breakout sessions and interactive demos. They learned how our AI-driven solutions enhance efficiency and empower marketing and enterprise teams to concentrate on high-value, strategic tasks. We're ready to help YOU put AI to work for marketers, enabling personalization at scale and the creation of content you can trust.
The Las Vegas Sphere in 2024 showing the IBM and Adobe Partnership
Delivering exceptional customer experiences requires personalized content at scale, but this demands a modernized content supply chain and empowered marketers. Many companies face challenges with complex creative processes, disparate platforms and legacy solutions that hinder scalability. But these problems can be solved with the right technologies, AI-driven workflows and human-centered business design.
Join IBM leaders along with some of our top clients for a discussion on how to unlock marketing efficiencies that enable seamless collaboration and automated delivery, while maximizing ROI.
Speakers:
Jay Trestain, Partner, Intelligent Content Supply Chain, IBM
Betsy Rohtbart, VP, IBM.com, IBM
Tim Merkle, Senior Global Director - Digital Experience + Innovation, Steelcase
In a world where experiences are the ultimate competitive advantage, generative AI is poised to usher a new stage for how brands will differentiate their customer experiences.
With its ability to understand meaning and context, generative AI will help marketers understand not only what customers want, but also their purpose for engaging with a brand—which is what we call building a “purpose-driven” experience.
Join IBM for a discussion with global AI leaders and clients to explore how to create personalized, purpose-driven experiences while scaling generative AI safely.
Speakers:
Pierre Charchaflian, Vice President and Senior Partner, Marketing Transformation, IBM
Thomas Schäck, Distinguished Engineer, watsonx Development - Solutions Architecture CoE - SAP and Adobe Partnerships, IBM
Wealthy Desai, Head of eCommerce, AT&T
Generative AI is no longer just an experiment, it’s transforming the way marketers scale, innovate and deliver results. In 2025, the conversation shifts from piloting generative AI solutions to implementation at scale.
Join this panel discussion to hear from marketing experts and AI thought leaders as we unveil global research from the IBM Institute for Business Value’s 2025 Content Supply Chain study and learnings from market leaders.
Speakers:
Alexis Zamkow, IBM Marketing Transformation Global Offering Lead, IBM
Carolyn Heller Baird, Global Research Leader - Customer Experience & Design, IBM Institute for Business Value, IBM
IBM has identified 5 pillars to consider as you design, build and successfully execute personalization at scale.
Forrester says the IBM focus on generative AI and personalization has enabled it to become one of the early partners of Adobe Content Supply Chain ready.
IBM simplified T-Mobile’s marketing and content workflows; connecting teams, plan and prioritize content creation with Adobe Workfront