Insurance industry solutions

Transform insurance with AI‑powered technology that elevates customer experiences and improves outcomes for carriers and policyholders

Agent meeting with clients

Overview

Reimagine the insurance experience with AI

The adoption of generative AI has reshaped traditional workflows and elevated customer expectations across the insurance industry and beyond.

Policyholders now expect a higher quality and more seamless customer experience, and with the capabilities of AI, there is no reason organizations cannot deliver.

With insurance solutions that connect data and AI agents across the business, insurers can unlock faster workflows for claims and underwriting, smarter service and the ability to consistently exceed policyholder expectations. IBM helps you scale these capabilities so every part of your business operates faster and with greater confidence.

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Use cases

Upgrade your policyholder experience

From isolated intelligence to orchestrated operations

Insurance leaders are seeing early wins with AI agents, but many of these agents remain siloed, limiting their impact. IBM helps insurers connect agents across channels and workflows to create seamless customer experiences. When AI works together, it drives smarter interactions, builds trust, and turns customer experience into a true growth engine.

Guidebook to transforming policyholder experiences
Learn the 3 actions you can take to optimize your AI agents to work cohesively across the customer journey and deliver meaningful interactions.
Get the guidebook
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Case studies

Proven outcomes across insurance

Claims Connection Group

Improved claims management. Fewer complaints. By adopting IBM AI and automation, Claims Connection Group streamlined fragmented processes, improved accuracy and transparency, and enabled faster, more reliable claims handling, enhancing the experience for policyholders, agents, and partners.

Up to 70%
faster claim resolutions
30-50%
drop in manual processing time
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Relevant products

watsonx Orchestrate®

Connect AI agents across channels and workflows, so customer interactions are fluid, reducing response times and improving self‑service experiences.

Explore watsonx Orchestrate®
watsonx.governance®

Direct, manage and monitor your AI with a single solution that speeds up responsible, observable and explainable AI.

Explore watsonx.governance®
watsonx.data®

Access, integrate and understand your data across any environment so you can optimize workloads.

Explore watsonx.data®

Relevant services

Data and AI consulting services

Successfully scale AI with the right strategy, data, security and governance in place.

Explore Data and AI consulting services
Business operations services

Delivering value through end-to-end process transformation.

Explore business operations services
Strategy consulting services

Grow and transform your business by reimagining your corporate strategy and how you work.

Explore strategy consulting services
IBM Consulting services

Accelerate your cloud and AI transformation with IBM’s consulting and technology services.

Explore IBM Consulting services
Take the next step

Ready to transform your business? Connect with us to discuss the transformation of your insurance business, operations and technologies.