Salesforce consulting services

Transform your business and unlock innovation with IBM and Salesforce

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Connect Your Entire Enterprise

In a world of fragmented solutions and rising complexity, IBM stands apart. We enable organizations to become truly agentic—empowered to act with intelligence and autonomy—by connecting AI, data, and CRM across every system, from mainframe to cloud, and from insight to action.

As the only consultancy at scale embedded within a technology company, IBM transforms Salesforce from a powerful platform into a fully integrated enterprise engine. Our deep industry expertise, exclusive technologies, and legacy of innovation allow us to deliver end-to-end, industry-specific solutions that harmonize your existing infrastructure, minimize disruption, and maximize ROI.

With over 25 years of partnership with Salesforce, IBM brings unmatched experience in helping large enterprises unlock new levels of efficiency, innovation, and growth. Whether you’re modernizing legacy systems or scaling AI across your business, IBM ensures your Salesforce investment delivers measurable outcomes and sustainable competitive advantage.

Benefits

IBM leads the way in helping enterprises activate agentic AI across their Salesforce ecosystem to drive intelligent engagement, operational efficiency, and measurable business impact. With deep expertise in Salesforce Clouds, Agentforce, and enterprise integration, IBM delivers end-to-end solutions that connect data, systems, and people—empowering organizations to scale AI adoption, personalize customer experiences, and unlock new levels of productivity and growth.

Enterprise-Scale Integration with AI at the Core

IBM seamlessly connects Salesforce with enterprise systems—from mainframe to cloud—enabling real-time data access and intelligent automation across the business. Our Zero Copy Integration approach eliminates silos and accelerates AI adoption without disrupting existing infrastructure.

Enterprise Modernization  for AI Readiness  

We don’t just implement Salesforce—we activate it with agentic AI. By combining custom and pre-built agents with Salesforce Clouds and Agentforce, we help clients personalize experiences, automate decisions, and drive measurable outcomes across sales, service, marketing, and operations.

Industry-Tailored Solutions, Delivered Faster

With deep domain expertise and accelerators for all 19 Salesforce Industry Clouds, IBM delivers tailored solutions that reduce complexity, speed time-to-value, and scale with your business—without the burden of heavy customization.

Reimagine What Salesforce Can Do for Your Enterprise

Today’s leading organizations need more than CRM—they need connected, intelligent systems that drive growth, efficiency, and customer loyalty. IBM brings together deep Salesforce expertise, agentic AI strategy, and enterprise integration to help clients unlock the full value of their technology investments. From modernizing core systems to transforming service, sales, marketing, and industry operations, our capabilities are designed to deliver real business outcomes—faster, smarter, and at scale.

Agentic AI 

Agentforce is more than a technology—it’s a catalyst for enterprise-wide transformation. IBM’s globally recognized Salesforce practice helps organizations deploy agentic AI where it matters most: empowering employees, enhancing customer engagement, and driving business outcomes. By combining human insight with intelligent agents, we tailor solutions that integrate seamlessly into your workflows—from sales and service to marketing and operations—unlocking the full potential of your workforce from day one.

Read about IBM + Salesforce Data Cloud
Enterprise Modernization for AI Readiness  

Modernizing your enterprise is the foundation for intelligent transformation. IBM helps organizations eliminate technical debt, align data architecture, and integrate Salesforce with core systems like mainframe, SAP, and Oracle. Our exclusive Zero Copy Integration approach enables secure, real-time access to enterprise data—without duplication or disruption—ensuring your AI, CRM, and automation strategies are built on a clean, connected, and scalable foundation. The result: faster decisions, smarter workflows, and enterprise-wide agility.

Learn more Read about IBM + MuleSoft
Service AI Transformation

Elevate customer service from reactive to intelligent. IBM helps organizations transform service operations by orchestrating Salesforce Service Cloud, Agentforce, and generative AI to deliver proactive, personalized support at scale. By unlocking enterprise data through Zero Copy Integration, we enable AI agents to act in real time—resolving issues faster, anticipating needs, and reducing operational costs. The result: smarter service, happier customers, and measurable business impact.

Learn more Read about IBM + Salesforce Service Cloud
Sales AI Transformation

Empower your sales teams to sell smarter, faster, and more effectively. IBM transforms sales operations by integrating Salesforce Sales Cloud, Revenue Cloud, and Agentforce to deliver AI-driven insights, automate complex workflows, and personalize every buyer interaction. With secure, real-time access to enterprise data through Zero Copy Integration, sellers gain predictive intelligence, streamlined quoting and billing, and the ability to act in the moment—driving productivity, accelerating revenue growth, and enhancing customer lifetime value.

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Marketing & Loyalty AI Transformation

Deliver intelligent, connected marketing that drives lasting customer relationships. IBM combines Salesforce Marketing Cloud, Loyalty Management, and Agentforce to unlock enterprise data and orchestrate personalized journeys across every touchpoint. With Zero Copy Integration, marketers gain real-time access to customer insights—enabling AI-driven segmentation, dynamic content, and loyalty strategies that increase engagement, retention, and lifetime value.

Learn more Read about Generative AI for Marketing
Industry Clouds

Empower clients with tailored solutions that leverage IBM’s deep industry expertise and Salesforce Industry Cloud capabilities to accelerate implementation, streamline business processes, incorporate AI-driven insights, and deliver transformative business outcomes in record time.

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Awards

Global awards

  • 2025 Salesforce Partner Innovation Award: Energy
  • 2024 Salesforce Partner Innovation Award: Data Cloud
  • 2024 Salesforce Zero Copy Partner Network member

Forbes 2025 worlds best management consulting firms award
Localized awards

  • 2025 Salesforce Public Sector Partner of the Year: Spain
  • 2025 Salesforce Sales Excellence Partner of the Year: Switzerland
  • 2025 Outsourced Service Provider Partner of the Year: UKI
  • 2025 Tableau Growth Partner of the Year: Japan
  • 2025 Salesforce Regional Partner of the Year: Japan
  • 2025 Salesforce Customer Success Management Partner of the Year: Japan
  • 2024 Salesforce Partner Award Innovation & Education: Japan
  • 2024 Salesforce Co-Selling Partner of the Year: Sweden

Golden trophy cup , winners golden cup.

Market recognition

Forbes recognizes IBM Consulting as one of America’s Best Management Consulting Firms in 2025

IBM Consulting Services was recognized for the 10th consecutive year as one of the best management consulting firms.

Find out what sets us apart
Forbes 2025 worlds best management consulting firms award

Insights

a happy african american woman sits in a chair with a mobile phone in her hands and a credit card and does shopping on the Internet. Technology and business concept.
Explore three foundational pillars for turning Salesforce's agentic AI capabilities into tangible business value. Read the report
Meet our experts
Mary Rowe headshot
Mary Rowe, Senior Partner, Global Salesforce Service Area Leader
Jon Caswell headshot
Jon Caswell, Salesforce Global GTM & Strategy Lead
Matt Francis headshot
Matt Francis, Salesforce Industries and AI CTO, IBM Americas, CTA, DE
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