State of Salesforce 2024-2025

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How do top Salesforce platform users optimize value?

Download The State of Salesforce 2024–25 summary and full report for insights gleaned from thousands of executive users.

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How can IBM help you?

Salesforce consulting services

Transform your business and unlock innovation with IBM and Salesforce.

IBM watsonx solutions

Integrate watsonx into Salesforce to deliver AI solutions that enable smarter decisions faster across services, sales, and more.

Marketing consulting services

Transform your marketing organization with generative AI that removes complexity, unlocks efficiency and drives growth.

How can IBM help you?

Salesforce consulting services

Transform your business and unlock innovation with IBM and Salesforce.

IBM watsonx solutions

Integrate watsonx into Salesforce to deliver AI solutions that enable smarter decisions faster across services, sales, and more.

Marketing consulting services

Transform your marketing organization with generative AI that removes complexity, unlocks efficiency and drives growth.

The Great Tech Reset: How hybrid by design creates business value

A hybrid-by-design approach can help organizations build the technology estate that supports the promise of generative AI.

Translations available

Harness the power of ecosystem innovation

Explore three things CEOs need to know and three things they need to do now to apply generative AI to open innovation and ecosystems.

Translations available

6 blind spots tech leaders must reveal

Explore six blind spots technology leaders must reveal and overcome for their organizations to gain a competitive advantage in the generative AI era.

The content supply chain's AI awakening: Consumer products insights

This report explores the benefits CPG organizations can receive when they commit to an “all-in” approach to gen AI in content supply chains.

The content supply chain's AI awakening: Retail insights

This report explores the benefits retail organizations can receive when they commit to an “all-in” approach to gen AI in content supply chains.

Translations available

The content supply chain’s AI awakening

This report explores the benefits organizations can receive when they commit to an “all-in” approach to gen AI in content supply chains.

The Great Tech Reset: How hybrid by design creates business value

A hybrid-by-design approach can help organizations build the technology estate that supports the promise of generative AI.

Translations available

Harness the power of ecosystem innovation

Explore three things CEOs need to know and three things they need to do now to apply generative AI to open innovation and ecosystems.

Translations available

6 blind spots tech leaders must reveal

Explore six blind spots technology leaders must reveal and overcome for their organizations to gain a competitive advantage in the generative AI era.

The content supply chain's AI awakening: Consumer products insights

This report explores the benefits CPG organizations can receive when they commit to an “all-in” approach to gen AI in content supply chains.

The content supply chain's AI awakening: Retail insights

This report explores the benefits retail organizations can receive when they commit to an “all-in” approach to gen AI in content supply chains.

Translations available

The content supply chain’s AI awakening

This report explores the benefits organizations can receive when they commit to an “all-in” approach to gen AI in content supply chains.