Learn how 5 key industries use Salesforce to drive business outcomes in response to the pandemic.


Unite your business around customer experience using Salesforce

IBM Services® is the only global consulting partner that connects Salesforce’s customer-focused clouds with IBM’s industry-focused approach to seamlessly integrate data, unlock insights with AI and co-create innovation at scale.

Top trends

Learn more about this year's top trends from The State of Salesforce special edition — and how the best companies emerge smarter from COVID-19.¹

Trust is the new currency


of IT respondents trust Salesforce to meet the changing needs of customers and employees.

Human-centered AI


increased their use of Salesforce AI to empower digital-human connections.

Workforce resiliency


of organizations are prioritizing employee well-being.


Improve operational efficiency

Using design thinking, we quickly identify opportunities for operational productivity and growth across your people, workflows and technology, and then redesign your business using Salesforce — one experience at a time.

Drive innovative, measurable outcomes

With an assembly of world-class designers, technical architects and Salesforce consulting experts, our agile IBM Garage Methodology enables global collaboration that produces measurable business outcomes.

Understand customer needs with AI

An integrated data and AI strategy provides a deeper understanding of customer and employee needs across your business. The combined power of IBM Watson® and Salesforce Einstein makes employee workflows more efficient and customer interactions smarter, easier and more human.

The State of Salesforce: special edition

Just released, The State of Salesforce report — a special edition that explores how the best companies use Salesforce to adapt, pivot and design more resilient businesses in response to COVID-19. This year's special edition revisits last year's key trends and examines how they have evolved or shifted in response to the pandemic.


Enable meaningful and continuous innovation with Salesforce

Our Salesforce expertise is unmatched for delivering innovations that matter to global businesses. From Salesforce strategy and design, to implementation, integration, data migration and development, we help clients unlock value from data and make their business smarter.

Explore Salesforce services

Salesforce industry expertise

Discover how IBM's industry approach aligns Salesforce to specific industry needs that produce results.

Salesforce cloud implementation

Deliver a personalized experience for customers across Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Commerce Cloud and more.

Salesforce innovation

Design Salesforce for speed and responsiveness utilizing agile innovation methods and Salesforce DevOps to scale functionality across your business.

Salesforce data and integration

Develop a unified customer record with MuleSoft integration capabilities that connects employees to customer data across front- and back-office processes and systems

Salesforce Work.com

Supercharge your Salesforce Work.com implementation and return to work smarter with IBM’s AI solutions and industry expertise.

AI services with Salesforce Einstein

Use Salesforce Einstein and IBM Watson together to unite bodies of knowledge from disparate data sources, helping employees work and service customer needs faster.

Salesforce case studies

CaixaBank modernizes the contact center experience

Through the Salesforce platform and IBM Watson, CaixaBank has consolidated more than 50 customer service numbers and can now automatically respond to over a million inquiries every month.

TAG Heuer builds a digital engagement engine

Learn how IBM iX® designed a new guided purchase experience built on Salesforce, and rolled that commerce functionality out globally to drive triple digit growth for the brand in 2020.

Frito-Lay North America expands e-commerce strategy

See how this snack-industry leader used Salesforce Service Cloud, Commerce Cloud and Field Service Lightning to streamline workflows for more than 25,000 frontline employees.

Co-create with IBM Garage

Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.

¹The State of Salesforce 2020-21: special edition