A look forward: The future State of Salesforce

Our 2021 report, reimagined, highlights key trends and how C-level leaders view Salesforce and its portfolio are shaping businesses of tomorrow.

Overview

Transform your customer and employee experiences using Salesforce

IBM combines the power of Salesforce with the right capabilities, methods and technology to seamlessly integrate data, unlock insights with AI, and co-create innovation at scale.

  • Reinvent industry experiences.
  • Design business operations at scale.
  • Make smarter decisions, faster.

Dreamforce highlighted episodes

Benefits

Improve operational efficiency

Using design thinking, we quickly identify opportunities for operational productivity and growth across your people, workflows and technology, and then redesign your business using Salesforce — one experience at a time.

Drive innovative, measurable outcomes

With an assembly of world-class designers, technical architects and Salesforce consulting experts, our agile IBM Garage Methodology enables global collaboration that produces measurable business outcomes.

Understand customer needs with AI

An integrated data and AI strategy provides a deeper understanding of customer and employee needs across your business. The combined power of IBM Watson® and Salesforce Einstein makes employee workflows more efficient and customer interactions smarter, easier and more human.

Awards

Salesforce recognizes IBM with four 2021 Partner Awards:

  • Partner Innovation Award, B2C Commerce
  • Partner Innovation Award, Government & Public Sector
  • Partner Innovation Award, Transportation, Travel & Hospitality
  • APAC Customer 360 Implementation & Adoption Partner of the Year

Explore The State of Salesforce: Future of Business

The mandate for change, accelerated by the pandemic, has offered us a chance to reimagine and expand our 10th annual The State of Salesforce report. This year, The State of Salesforce: Future of Business, looks forward and offers a view of how IBM and C-level leaders see Salesforce — and its expanding portfolio — reshaping every industry.

Services

Enable meaningful and continuous innovation with Salesforce

Our Salesforce expertise is unmatched for delivering innovations that matter to global businesses. From Salesforce strategy and design, to implementation, integration, data migration and development, we help clients unlock value from data and make their business smarter.

Explore Salesforce services

Salesforce industry expertise

Discover how IBM's industry approach aligns Salesforce to specific industry needs that produce results.

Salesforce cloud implementation

Deliver a personalized experience for customers across Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Commerce Cloud and more.

Salesforce innovation

Design Salesforce for speed and responsiveness utilizing agile innovation methods and Salesforce DevOps to scale functionality across your business.

Salesforce data and integration

Develop a unified customer record with MuleSoft integration capabilities that connects employees to customer data across front- and back-office processes and systems

Transform workflows with Slack

Bring Slack and Salesforce together to create modern, intelligent workflows that deliver impact at scale.

Data Visualization with Tableau

Transform critical data into valuable insights and accelerate your journey to becoming a virtual enterprise.

Salesforce case studies

CaixaBank modernizes the contact center experience

Through the Salesforce platform and IBM Watson, CaixaBank has consolidated more than 50 customer service numbers and can now automatically respond to over a million inquiries every month.

TAG Heuer builds a digital engagement engine

Learn how IBM iX® designed a new guided purchase experience built on Salesforce, and rolled that commerce functionality out globally to drive triple digit growth for the brand in 2020.

Frito-Lay North America expands e-commerce strategy

See how this snack-industry leader used Salesforce Service Cloud, Commerce Cloud and Field Service Lightning to streamline workflows for more than 25,000 frontline employees.

Co-create with IBM Garage

Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.

¹The State of Salesforce 2020-21: special edition