Balancing personalization with brand consistency: Podcast interview with Tameka Vasquez & Oliver Christie
In this episode of thinkPod, we are joined by Tameka Vasquez (marketing strategist and professor) and Oliver Christie (futurist and founder of Foxy Machine). We talk to Tameka and Oliver about creating customer experiences that resonate, the beauty of simplicity and being jargon-free, and whether or not AI will replace human creativity with marketing. We also tackle whether marketers have been tone deaf and the difficulties of hyper personalization.
In this episode of thinkPod, we are joined by Michael McCabe, Vice President of WW IBM Go to Market at Box, who talks about how companies are leveraging collaboration tools to drive insights and outcomes, the evolution of content, and the future of AI in managing unstructured data.
How can AI improve the employee experience? In this episode of thinkPod, we are joined by x.ai co-founder & CEO Dennis Mortensen and Ben Jackson, founder of For the Win. We talk to Dennis and Ben about hiring algorithms and the danger of bias, whether HR teams are equipped to make data-driven decisions, Inbox Zero versus Inbox Infinity, and the possibility of cultural change.
Introducing, smart document understanding (SDU), a powerful feature now available in Watson Discovery, that can give you accurate answers faster, from 10 days to 2 minutes for one leading bank. Building on advances from IBM Research and drawing on the corpus conversion service released in late 2018, smart document understanding allows you visually train AI to understand your documents.
IBM's Think 2019 was an industry-leading conference that took place February 12-15 in San Francisco and included 2,000+ technical and business sessions with execs from ExxonMobil, Sprint, Honda, KPM, and others. In addition, more than 800 leaders, 400 developers and 200 distinguished engineers from IBM appeared on stage and in private sessions. Speakers ranged from football great Joe Montana, skateboard pioneer Tony Hawk and astronaut Taylor Richardson.
Welcome to Think 2019! We decided to try something new this year and update this blog in real-time, so that you may have a glimpse into the conference experience. In case you have not been following along, Think 2019 is IBM's only conference of the year, taking place February 12-15 in San Francisco.
Over four days in February in San Francisco, participants at Think 2019 had a choice of 2,000 technical and business sessions with executives from ExxonMobil, Sprint, Honda, KPMG and more. In addition, more than 800 leaders, 400 developers and 200 distinguished engineers from IBM appeared on stage and presented technical sessions.
Think 2019 offered 2,000+ sessions, labs and certifications centered around AI technology. The biggest question for attendees centered around how artificial intelligence can drive your business. We’ve taken a deep dive into the topic to help answer the most pressing question about AI.