Wimbledon is a smarter business, using AI to drive fan engagement and transform its digital operations
The Wimbledon digital experience
Reimagined, refined, and redesigned for every end user
For more than 35 years, IBM Consulting has worked side-by-side with All England Lawn Tennis Club to design, develop, and deliver the award-winning digital experience of The Championships, Wimbledon.
And this year, the teams worked together to introduce a completely reimagined app and website, with streamlined navigation and, beautiful design elements. This work, and the digital foundations that support it, enable the club to deliver a steady stream of innovative, AI-powered features, like Match Chat and Likelihood to Win. Whether you’re a fan or a player, the new platform engages, educates, and entertains, all while preserving the timeless beauty and tradition of Wimbledon.
Live Likelihood to Win
Real-time AI projections that reveal not just who is winning, but why
Every point changes the story of a match. Live Likelihood to Win uses agentic AI to combine scoring data, match statistics, and expert analysis into continuously evolving win probabilities for every singles match. Now enhanced with Key Moments, the experience goes beyond momentum swings to identify the pivotal plays — from marathon rallies to untimely double faults — that quietly reshape the direction of a match in real time.
Wimbledon is a smarter business
A digital transformation designed to drive efficiency, agility, and innovation for years to come
Wimbledon’s mission is to grow the game globally by expanding the reach, scale, and personalization of its digital experience. To support that vision, IBM Consulting is guiding a five-year digital transformation journey, focused on modernizing the digital platform, bringing critical services and data back in house, and reducing technical debt and cost of ownership. Key to this work is enabling Wimbledon with an AI operating model that will yield a constant stream of innovation while increasing the productivity of the Wimbledon team.
Embracing AI for outcomes
Wimbledon’s digital transformation is supported by several critical technologies that form the foundations of powerful, reliable, and trusted AI workflows.
Beyond Wimbledon
The same capabilities that power the Wimbledon digital experience are transforming the digital operations of IBM clients around the world.
Dynamiq is using AI-powered legal agents to help accelerate decision-making, reduce manual work and improve compliance.
The Masters infuses AI-powered insight into its app
EY is collaborating with IBM on an AI-powered solution designed to streamline global data management and automate tax compliance.
UFC fans are getting more insight about fights and fighters with the help of generative AI and AI agents.