Our Stories

US Open to the power of IBM

The US Open is surrounded by data—on-the-court, off-the-court, on TV screens and across Twitter feeds. How can USTA employees and fans understand this data and put it into play? With IBM. Through this powerful partnership, USTA employees from video editors to the C-suite are serving fans real-time insights to enhance their experience.

Smarter Mercedes-Benz Stadium

"We have a great partner here to push us to the next level and redefine the stadium experience."
- Scott Jenkins, General Manager, Mercedes-Benz Stadium

Helping Wimbledon in their Pursuit of Greatness

Using IBM's cognitive and cloud solutions, businesses can understand and respond to their customer needs in ways never possible before. This year we're using these technologies to determine what makes a great Wimbledon Champion.

Pebble Beach and IBM

Using Watson’s ability to learn from locals, Pebble Beach is helping make a culturally relevant destination even more relevant to guests and visitors, while allowing Pebble Beach to discover untapped revenue streams through push alerts in the app.

IBM at The Masters in 2017

Every April, the Masters golf tournament treats fans to a fierce competition set against a stunning backdrop of natural beauty.  Hidden amidst the magnolias, dogwoods, and azaleas of Augusta National is a technological support system that fuels one of the most innovative tournaments in golf.

Watson Beat at the Tony Awards

A Broadway Showtunes Collaboration Broadway composer and current Sirius XM Broadway host Seth Rudetsky partners with IBM Watson to create a Tony Awards inspired cognitive collaboration using elements from 4 songs from the 2017 Tony Award® nominated Best Musicals.

IBM Sports and Entertainment Solutions

The fusion of design, strategy, technology and data to improve fan engagement, venue optimization and team performance.

Fan Engagement

Your digital/mobile/social platform could be the first experience a sports consumer has with your Enterprise. Make it meaningful and personalized! Empower your Enterprise with the IT services and solutions to communicate directly with your consumer base and bring your desired brand experience to life.

Venue Optimization

Manage your business more efficiently to drive bottom line profit and top-line revenue. Design, build and manage the network that operates and monitors your venue 365 days a year and creates the in-venue connectivity your fans demand.

Team Performance

Business solutions to optimize performance of internal departments and team players to more efficiently drive bottom line profit and top-line revenue.

Kickstart the next great stadium or venue

Compelling facts and figures about fans, customers and what's at stake

Connect with IBM Sports and Entertainment

IBM Gamechangers Blog

Real. Sports. Data.

Thought-provoking insight driven by data, analytics, and cognitive systems in sports and entertainment.


Follow @IBMSports on Twitter and Instagram for the latest on all things #IBMSports