Some of the world's most iconic events choose IBM to design, develop, and deliver their world-class digital experiences.
IBM is transforming Scuderia Ferrari HP’s Formula One data into a fully re-imagined digital experience for millions of fans around the world in 2025.
Explore IBM and Scuderia Ferrari HP
Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.
Explore IBM at Wimbledon
The USTA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.
Explore IBM at the US Open
For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.
Explore IBM at the Masters
IBM and UFC are tapping into the power of IBM watsonx to deliver AI-generated insights to millions of fans.
Learn more about IBM and UFC
AI-powered decision making
Join ESPN’s Mike Greenberg and IBM’s Elizabeth O’Brien as they discuss the benefits of incorporating AI into the decision making process, for fantasy football and beyond.
More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.
Explore IBM and ESPN Fantasy Football
GRAMMY Insights with IBM watsonx uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love.
Explore IBM at the GRAMMYs
