Powering the world's most iconic events 
From the US Open, to ESPN Fantasy football to the Grammys, some of the world's most popular sports and entertainment properties choose IBM to design, develop, and deliver world-class digital experiences.
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Defining the future of the fan experience

Drawing on its deep expertise in customer experience, IBM Consulting drives growth, engagement, and performance for our partners with innovative digital experiences, transforming data into insight behind the power of hybrid cloud and AI. 
IBM watsonx.ai: Open source, pre-trained foundation models make AI and automation easier

Sometimes the problem with artificial intelligence (AI) and automation is that they are too labor intensive. That sounds like a joke, but we’re quite serious. Traditional AI tools, especially...
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Our partners and their stories
Sports The US Open The UTSA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment. IBM at the US Open
Entertainment ESPN Fantasy Football More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.  IBM and ESPN Fantasy Football
Sports The Masters For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app. IBM at the Masters
Entertainment The GRAMMY Awards GRAMMY Insights with IBM Watson® uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love. IBM and the Recording Academy
Sports Wimbledon Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team. IBM at Wimbledon
Sports/Entertainment Mercedes-Benz Stadium One of the most technologically advanced stadiums in the world, Mercedes-Benz Stadium in Atlanta is a case study on how to deliver the ultimate in-person fan experience. IBM and Mercedes-Benz Stadium
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