IBM Sports and Entertainment

Some of the world's most iconic events choose IBM to design, develop, and deliver their world-class digital experiences.
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IBM and Scuderia Ferrari HP
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IBM and Wimbledon
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IBM and the USTA
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IBM at the Masters
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IBM and UFC
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IBM and ESPN Fantasy Football
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IBM and the Recording Academy
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IBM is transforming Scuderia Ferrari HP’s Formula One data into a fully re-imagined digital experience for millions of fans around the world in 2025.

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Get better business outcomes, faster, at scale
The third generation of IBM’s flagship models is here
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Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.

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Transform tennis data into insights
Partners in innovation
Wimbledon from fan POV Tennis DCO native
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The USTA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.

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AI Commentary
Acing the digital experience
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For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.

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Hole Insights with IBM watsonx
AI Narration with IBM watsonx
The Masters Golf Tournament
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IBM and UFC are tapping into the power of IBM watsonx to deliver AI-generated insights to millions of fans.

Learn more about IBM and UFC
Build, train, and manage models for business
The third generation of IBM’s flagship models is here
Detail view of a glove during the UFC 298 event at Honda Center on February 17, 2024 in Anaheim, California.
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AI-powered decision making

Join ESPN’s Mike Greenberg and IBM’s Elizabeth O’Brien as they discuss the benefits of incorporating AI into the decision making process, for fantasy football and beyond.

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More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.

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A next-generation studio for AI
The team behind the AI
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GRAMMY Insights with IBM watsonx uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love.

Explore IBM at the GRAMMYs
AI stories with IBM watsonx
Personalizing the member experience
LOS ANGELES, CALIFORNIA - FEBRUARY 05: the 65th GRAMMY Awards Premiere Ceremony at Microsoft Theater on February 05, 2023 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images for The Recording Academy)
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