Our Stories
Smarter Mercedes-Benz Stadium
"We have a great partner here to push us to the next level and redefine the stadium experience."
- Scott Jenkins, General Manager, Mercedes-Benz Stadium
Helping Wimbledon in their Pursuit of Greatness
Using IBM's cognitive and cloud solutions, businesses can understand and respond to their customer needs in ways never possible before. This year we're using these technologies to determine what makes a great Wimbledon Champion.
Pebble Beach and IBM
Using Watson’s ability to learn from locals, Pebble Beach is helping make a culturally relevant destination even more relevant to guests and visitors, while allowing Pebble Beach to discover untapped revenue streams through push alerts in the app.
IBM at The Masters in 2017
Every April, the Masters golf tournament treats fans to a fierce competition set against a stunning backdrop of natural beauty. Hidden amidst the magnolias, dogwoods, and azaleas of Augusta National is a technological support system that fuels one of the most innovative tournaments in golf.
Watson Beat at the Tony Awards
A Broadway Showtunes Collaboration Broadway composer and current Sirius XM Broadway host Seth Rudetsky partners with IBM Watson to create a Tony Awards inspired cognitive collaboration using elements from 4 songs from the 2017 Tony Award® nominated Best Musicals.
Cognitive Slam Dunk for Toronto Raptors
"What we've done here, through IBM Sports Insights Central, is to support Raptors' management to create teams that can win more games and championships."
- Farhang Farid, IBM Associate Partner
IBM Sports and Entertainment Solutions
The fusion of design, strategy, technology and data to improve fan engagement, venue optimization and team performance.
Fan Engagement
Your digital/mobile/social platform could be the first experience a sports consumer has with your Enterprise. Make it meaningful and personalized! Empower your Enterprise with the IT services and solutions to communicate directly with your consumer base and bring your desired brand experience to life.
Venue Optimization
Manage your business more efficiently to drive bottom line profit and top-line revenue. Design, build and manage the network that operates and monitors your venue 365 days a year and creates the in-venue connectivity your fans demand.
Team Performance
Business solutions to optimize performance of internal departments and team players to more efficiently drive bottom line profit and top-line revenue.
Kickstart the next great stadium or venue
Compelling facts and figures about fans, customers and what's at stake
Connect with IBM Sports and Entertainment
IBM Gamechangers Blog
Real. Sports. Data.
Thought-provoking insight driven by data, analytics, and cognitive systems in sports and entertainment.
