Our Stories

Helping Wimbledon in their Pursuit of Greatness

Using IBM's cognitive and cloud solutions, businesses can understand and respond to their customer needs in ways never possible before. This year we're using these technologies to determine what makes a great Wimbledon Champion.

Smarter Mercedes-Benz Stadium

"We have a great partner here to push us to the next level and redefine the stadium experience."
- Scott Jenkins, General Manager, Mercedes-Benz Stadium

US Open to the power of IBM

The US Open is surrounded by data—on-the-court, off-the-court, on TV screens and across Twitter feeds. How can USTA employees and fans understand this data and put it into play? With IBM. Through this powerful partnership, USTA employees from video editors to the C-suite are serving fans real-time insights to enhance their experience.

Fantasy Football with Watson

In the fantasy playoffs, a single decision can be the difference between the championship and the end of your season. Now, ESPN’s millions of users can tap into the enterprise-grade artificial intelligence of IBM Watson to help evaluate risk, quantify player potential, and make better, more informed decisions for every big game. 

Driving Innovation with Aston Martin Red Bull Racing

Rapid innovation and the need to make highly accurate data-driven decisions are critical to an F1 team’s success. Aston Martin Red Bull Racing partners with IBM to help optimize their high-performance IT systems. IBM Spectrum Computing and Spectrum Storage are used to manage computing and data resources for rapid, real-time processing of massive amounts of data.

IBM at The Masters 2018

This year, IBM Watson is moving us from scores and statistics to faces and fist pumps. For the first time ever, The Masters is using enterprise-grade artificial intelligence to capture the essence of the competition; the sights and sounds that make this a Tournament unlike any other. 

Pebble Beach and IBM

Using Watson’s ability to learn from locals, Pebble Beach is helping make a culturally relevant destination even more relevant to guests and visitors, while allowing Pebble Beach to discover untapped revenue streams through push alerts in the app.

Watson goes to the GRAMMYs®

It’s called “Music’s Biggest Night,” for a reason. For one night every year some of the world’s greatest artists gather for an extraordinary celebration of music’s past, present and future. And this year, behind the glitz and glamour of the 60th Annual GRAMMY Awards show at New York’s Madison Square Garden, IBM Watson is working to make the experience come alive for fans around the world.

IBM Sports and Entertainment Solutions

The fusion of design, strategy, technology and data to improve fan engagement, venue optimization and team performance.

Fan Engagement

Your digital/mobile/social platform could be the first experience a sports consumer has with your Enterprise. Make it meaningful and personalized! Empower your Enterprise with the IT services and solutions to communicate directly with your consumer base and bring your desired brand experience to life.

Venue Optimization

Manage your business more efficiently to drive bottom line profit and top-line revenue. Design, build and manage the network that operates and monitors your venue 365 days a year and creates the in-venue connectivity your fans demand.

Team Performance

Business solutions to optimize performance of internal departments and team players to more efficiently drive bottom line profit and top-line revenue.

Kickstart the next great stadium or venue

Compelling facts and figures about fans, customers and what's at stake

Connect with IBM Sports and Entertainment

IBM Gamechangers Blog

Real. Sports. Data.

Thought-provoking insight driven by data, analytics, and cognitive systems in sports and entertainment.


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