IBM Sports and Entertainment
Some of the world's most iconic events choose IBM to design, develop, and deliver their world-class digital experiences.
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Our partners

IBM and Scuderia Ferrari HP

IBM and Wimbledon

IBM and the USTA

IBM at the Masters

IBM and UFC

IBM and ESPN Fantasy Football

IBM and the Recording Academy

IBM and Mercedes-Benz Stadium

IBM is transforming Scuderia Ferrari HP’s Formula One data into a fully re-imagined digital experience for millions of fans around the world in 2025.

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Get better business outcomes, faster, at scale

The third generation of IBM’s flagship models is here

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Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.

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Transform tennis data into insights

Partners in innovation

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The USTA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.

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AI Commentary

Acing the digital experience

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For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.

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Hole Insights with IBM watsonx

AI Narration with IBM watsonx

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IBM and UFC are tapping into the power of IBM watsonx to deliver AI-generated insights to millions of fans.

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Build, train, and manage models for business

The third generation of IBM’s flagship models is here

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AI-powered decision making

Join ESPN’s Mike Greenberg and IBM’s Elizabeth O’Brien as they discuss the benefits of incorporating AI into the decision making process, for fantasy football and beyond. Watch the video
More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.

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A next-generation studio for AI

The team behind the AI

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GRAMMY Insights with IBM watsonx uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love.

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AI stories with IBM watsonx

Personalizing the member experience

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IBM is helping to meet the evolving storage and security needs of Atlanta’s premier sports and entertainment venue, Mercedes-Benz Stadium.

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The IBM security solution

The IBM storage solution

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