Up Your Game

Solutions that fuse design thinking, strategy, technology and data to transform and improve fan engagement, team performance, and venue optimization. We take it from vision to reality without losing the importance of time, proximity and relationship.

IBM Sports and Entertainment Solutions

Fan Engagement

Your digital/mobile/social platform could be the first experience a sports consumer has with your Enterprise. Make it meaningful and personalized! Empower your Enterprise with the IT services and solutions to communicate directly with your consumer base and bring your desired brand experience to life.

Venue Optimization

Manage your business more efficiently to drive bottom line profit and top-line revenue. Design, build and manage the network that operates and monitors your venue 365 days a year and creates the in-venue connectivity your fans demand.

Team Performance

Business solutions to optimize performance of internal departments and team players to more efficiently drive bottom line profit and top-line revenue.

Our Stories

Smarter Mercedes-Benz Stadium

"We have a great partner here to push us to the next level and redefine the stadium experience."
- Scott Jenkins, General Manager, Mercedes-Benz Stadium

Designing the Wimbledon Experience

Creating a unique digital experience that captures the moments that matter.

Cognitive Slam Drunk for Toronto Raptors

"What we've done here, through IBM Sports Insights Central, is to support Raptors' management to create teams that can win more games and championships."
- Farhang Farid, IBM Associate Partner

Kickstart the next great stadium or venue

The fusion of design, strategy, technology and data to improve fan engagement, team performance, and venue optimization.

Connect with IBM Sports and Entertainment

IBM Gamechangers Blog

Real. Sports. Data.

Thought-provoking insight driven by data, analytics, and cognitive systems in sports and entertainment.


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