What if the Masters could turn data into insight?
Follow the data
distance picture of a golf hole at the Masters
Data capture at the Masters

The Masters manages a huge volume and variety of data – more than 30 different data points in a single swing of the club – using a data fabric architecture built with IBM Cloud Pak for Data. Tournament data is captured, routed, analyzed and transformed into real-time insights found on the Masters app.

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The Masters Content Center

Masters data flows through the on-premises servers in the Masters Content Center, where IBM Consulting sits side-by-side with the Masters digital team, monitoring the entire operation from start to finish. But these teams work together for months before the tournament, using the IBM Garage and IBM Design Thinking to map the user journey and develop new features for the Masters app.

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The Masters hybrid cloud architecture

Masters data is instantly routed to multiple clouds in multiple locations, where it feeds a variety of applications that are containerized and built on Red Hat OpenShift. This hybrid cloud architecture enables the Masters to write applications once and run them anywhere.

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AI at the Masters

The Masters uses several different AI capabilities to transform raw data into meaningful insights for the digital experience. The process is fully automated, helping the Masters Digital team quickly produce digital content. For example, the new AI Commentary feature uses large language models and text-to-speech capabilities to instantly add spoken commentary to more than 20,000 video clips served up on the Masters app.

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Security at the Masters

IBM Security uses QRadar to identify serious threats from more than 40 million security events, compare those threats with external threat databases (like the X-Force Threat Intelligence Index), and guide cybersecurity analysts on the best course of action.

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The award-winning Masters app

IBM iX and the Masters Digital team use the IBM Garage and design thinking to conceive, develop and deliver the award-winning features in the Masters app.
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Client references

The same technology and expertise that IBM Consulting uses to turn Masters data into insight is transforming digital operations for thousands of IBM clients around the world.
Novaland transforms endpoint security
For Novaland, a leading real estate investment and development firm in Vietnam, the pandemic brought a massive increase in the number of vulnerable endpoints for remote workers. Assisted by IBM Security Services, Novaland’s cyberteam deployed the QRadar SIEM platform. The solution accelerates threat detection and response, and with intelligent analytics has reduced the number of incidents detected from as many as 1,000 per day to less than 100.
 Regions Bank turns to trustworthy AI
Regions Bank partnered with IBM to develop AI solutions that help reduce risk, detect fraud, assist commercial customers and provide customer insights. With a collaborative development process and a framework for Ethical AI, the solutions were designed to be transparent, explainable and auditable, meeting regulatory requirements and building customer trust.
 CodeObjects brings AI to insurance call centers
When disasters strike, customers call their insurers, contributing to long wait times when people need hep the most. That’s why CodeObjects used IBM Watson technology to develop InsurBot.ai, an AI assistant that can bypass call center holds, reduce costs and help put anxious customers quickly on the road to recovery.
 Boots UK moves to the cloud for rapid growth
Boots UK, a leading pharmacy chain, needed an infrastructure overhaul to keep up with exploding demand. With help from IBM Consulting and the IBM Garage Methodology, a proven co-creation model for rapid transformation, Boots moved to a modern cloud platform with the flexibility to meet peak demand. On the new platform, the company’s customer base has grown by more than 45% annually and revenue is up more than 115% over two years.
 The US Open aces the fan experience
10 million tennis fans around the world follow the tournament through the US Open app and website. And to keep them coming back for more, year after year, the United States Tennis Association has worked side-by-side with IBM for more than three decades, developing and delivering a world-class digital experience that constantly advances its features and functionality.