IBM at the Masters

Hole Insights & AI Narration

The Masters digital platform

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Hole Insights and AI Narration

IBM watsonx

Surrounding 20,000 shots with context and insight

The moment a shot comes to rest at the Masters, the x, y, and z coordinates are captured and compared against years of historical data, and a Hole Insight is generated in the Masters app, instantly revealing the risks and rewards of the upcoming shot. Minutes later, IBM’s Granite model produces spoken narration – in both English and Spanish – for those same shots. This happens more than 20,000 times throughout the Tournament, enhancing the digital experience of the Masters, and demonstrating the speed and scale of AI models built with IBM watsonx.

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The Masters digital platform

Driving productivity for the Masters Digital team with hybrid cloud and AI.

Data

The Masters uses IBM watsonx.data to manage and curate a huge volume and variety of data across its hybrid cloud infrastructure, preparing it for processing by powerful AI models regardless of where it resides.

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AI Productivity

The Masters uses AI assistants built using IBM watsonx Orchestrate, which is helping businesses quickly develop assistants and agents that automate workflows and drive productivity.

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Automation

To ensure the Masters digital platform delivers a seamless user experience, critical applications are monitored by IBM Instana Observability, which proactively solves issues across the application stack.

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IBM watsonx.ai

Step into the watsonx.ai developer studio, the same one-stop, integrated, end-to-end AI development platform used by the Masters.

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AI for business

The same capabilities that power the Masters digital experience are transforming the digital operations of IBM clients around the world.

yappyBuy uses watsonx.data to build a personalized shopping experience

Dun & Bradstreet minimizes risk with an AI assistant built with IBM watsonx Orchestrate

The state of Oregon improves application performance with IBM Instana Observability

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