Sales

Older professional woman looking at dashboards on desktop monitor

What makes a sales organization successful? The speed at which it can react to the ever-changing demands of the market. 

With IBM Cognos® Analytics, you can:

  • Create specialized data visualizations and dashboards
  • Share those dashboards across your entire team, setting a clear standard for sales performance
  • Identify tactics that drive your team toward its sales goals
  • Pivot quickly to adapt and grow your sales pipeline

No more waiting ten days to find out how a store performed during a big sale. With Cognos Analytics, you can view the data immediately.

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Explore the features and experience of Cognos Analytics

Explore the features and experience of Cognos Analytics Start product tour

Marketing

Marketing thrives on metrics. When you have AI-powered BI solutions, you have a window into the world of the customer. 

With Cognos Analytics, you can:

  • Uncover hidden trends in your marketing data using plain-language questions and answers

  • Brainstorm new, innovative ways to take insights and turn them into action – institute loyalty programs, boost campaigns along geographical lines and more
  • Increase exposure for your brand with strategic advertising placements that are driven by data
Man viewing marketing trends with Cognos Analytics

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Try the Cloud Edition for 30 days. No download or upload required

Try the Cloud Edition for 30 days. No download or upload required Start trial on cloud

Operations

Business user working with operations data

Operations in large, complex organizations consist of myriad separate and interconnected workstreams, all of which generate copious amounts of data. Cognos Analytics gives you the power to:

  • Put data preparation, modeling, exploration and reporting into the hands of those who need it the most (and who need it most quickly) – your teams
  • Analyze on-time data, identify and resolve potential issues before they become a problem for customers
  • Iterate and improve operations on an ongoing basis, fueled by near real-time data

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Next Steps

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