Features

Turn your data into decisive actions and drive business success with IBM Cognos Analytics

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Unlock the full potential of your data

In today’s data-driven world, IBM® Cognos® Analytics empowers businesses with cutting-edge business intelligence (BI). Offering a comprehensive suite of features, it provides near real-time, accurate, and trusted insights—helping you understand your data, predict outcomes, and uncover the "why" behind trends.

  • Experience an intuitive, web-based interface equipped with self-service data modeling, advanced reporting, interactive dashboards, and powerful visualizations.
  • Leverage predictive forecasting, AI-driven insights, and deep data exploration to make informed decisions with confidence.
  • Discover the latest enhancements, including AI-powered automation, improved performance, and enhanced reporting capabilities.
  • Upgraded user experience designed to help you turn data into actionable intelligence faster than ever.

Explore 6 reasons to choose IBM Cognos Analytics over Microsoft Power BI
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Benefits

Highly customizable advanced reporting

Advanced reporting solutions with unlimited distribution and authoring options.
Robust governance and management of centralized data

Granular control over access and permissions.
Dynamic dashboarding and striking visualizations

Built-in AI-infused insights, predictive forecasting and data exploration capabilities.
Flexible deployment options and seamless scalability

Deploy on-premises, on your cloud infrastructure or on IBM Cloud®, scaling as your business grows.

Key features

Create and deliver advanced customizable reports

Keep your stakeholders up-to-date, automatically. Create and share dynamic personalized, multipage reports in the formats your stakeholders want, including HTML, CSV, PDF, Excel and more. Work with report authoring techniques that go beyond the standard.
Build dynamic dashboards easily

Create compelling, interactive real-time dashboards quickly. Drag and position data to create autogenerated visualizations, drill down for more detail and share using email or Slack.
Uncover hidden insights and predict future trends

Apply time series modeling to predict trends and uncover deeper insights without a data science background.
Ask the Cognos Analytics AI Assistant

Use your own words to ask the assistant for answers in natural language and insights from any data source you select. Then, ask it to build real-time dashboards with dynamic visualizations to share information.
Create and deliver advanced customizable reports

Keep your stakeholders up-to-date, automatically. Create and share dynamic personalized, multipage reports in the formats your stakeholders want, including HTML, CSV, PDF, Excel and more. Work with report authoring techniques that go beyond the standard.
Build dynamic dashboards easily

Create compelling, interactive real-time dashboards quickly. Drag and position data to create autogenerated visualizations, drill down for more detail and share using email or Slack.
Uncover hidden insights and predict future trends

Apply time series modeling to predict trends and uncover deeper insights without a data science background.
Ask the Cognos Analytics AI Assistant

Use your own words to ask the assistant for answers in natural language and insights from any data source you select. Then, ask it to build real-time dashboards with dynamic visualizations to share information.
Use cases
Leadspace illustration for the marketing page under Cognos Analytics.
Marketing

Streamline your marketing with powerful marketing analytics software. Analyze complex data, visualize key metrics, and leverage AI for predictive insights. Optimize campaigns and boost customer engagement, ensuring marketing teams can perform at their peak.
    Leadspace illustration for the operations page under Cognos Analytics.
    Operational

    Empower your operations teams with robust operations analytics software. Utilize AI-driven tools for trend prediction and uncovering critical insights. Optimize workflows, improve efficiency, and anticipate future needs to enhance operational performance.
    Leadspace illustration for the sales page under Cognos Analytics.
    Sales

    Boost your sales team's efficiency with powerful sales analytics software that offers near real-time access to data and insights. Streamline your approach and help sales teams achieve targets more effectively through informed, data-driven decision-making.

    Integrations

    IBM Planning Analytics

    Transform your planning and reporting processes by letting your data flow seamlessly between Cognos Analytics and Planning Analytics. Leverage advanced analytics directly within your Planning Analytics environment.

         Explore IBM Planning Analytics     IBM SPSS

    Leverage the predictive powers of SPSS directly within the Cognos Analytics environment, enriching the analytical capabilities of your business intelligence tools and maximising the full potential of IBM’s analytical suite.

         Explore IBM SPSS     Upcoming: IBM watsonx BI

    Explore data in natural language and get accurate, contextual insights—from your governed Cognos Analytics metrics and reports. Unlock new value from your BI investments and make insights accessible to everyone.

         Explore IBM watsonx BI     watsonx.data

    Seamlessly navigate vast datasets with the powerful integration of Cognos Analytics and watsonx.data. Unite advanced data management with AI-driven insights, enhancing data exploration, consistency, and governance within a single platform.

         Explore watsonx.data
    Take the next step

    Start now with a comprehensive BI solution for your data-driven decisions at no cost.

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