Elevate customer experience, drive revenue and increase operational efficiency with AI
Overview
Drive profits and long-term growth with AI
IBM works with global transportation companies and public transport—including air travel, cruise lines, railways, hospitality and freight and logistics operators—to enact technological change and transformation with AI. Given the asset-intensive and mission-critical nature of these industries, travel and transportation organizations are exploring generative AI and machine learning in their core business domains to boost performance and reduce risks.
Artificial intelligence has proven useful in advancements and scaling in established areas such as maintenance, security threat detection and data analytics. With generative AI, the transportation sector can focus on intensive tasks, analyze large datasets, comprehend complex documentation and synthesize these findings into actionable insights for teams.
AI adoption can benefit transportation infrastructure across many use cases, delivering efficiency, productivity, real-time risk avoidance and cost savings.
Use cases
Business priorities
AI-powered traveler personalization
Travelers expect experiences tailored to them at every touchpoint. Use conversational AI and predictive personalization to anticipate needs and streamline booking and check in. Turn every interaction into a chance to build loyalty—from first search to final mile.
Airline and airport IT modernization
Legacy systems slow airlines down when speed matters most. Use hybrid cloud and agile delivery to modernize reservations, check in and operations—launching new digital services in weeks, not years, while cutting IT maintenance costs.
Rail and fleet asset reliability
Aging fleets and long maintenance contracts strain reliability and budgets. Use AI-powered asset management to predict failures before they happen, extend asset life and boost maintenance capacity—without adding headcount or cost.
Enterprise asset consolidation and safety
Disparate, siloed systems make it hard to maintain assets and keep passengers and workers safe. Use a single enterprise asset platform to consolidate maintenance, strengthen compliance and equip field teams with real-time asset intelligence.
Case studies
Proven outcomes across travel and transportation
Lufthansa
Lufthansa cultivates empathy while driving meaningful engagement with IBM Watson® Advertising conversations. The airline enhances travel inspiration through personalized, AI-driven interactions, enabling users to explore destinations, express preferences and discover tailored journeys through engaging conversational experiences.
8%
conversation rate driven by the mobile integrated marquee
41 seconds
average time spent engaging with the experience
Relevant products
Use a powerful and secure platform for business to create, innovate and build your future with IBM Z®, enabling AIs, speeds, resilience.
AI-based predictive maintenance solutions can predict the likelihood of future failures, improve asset reliability and enable cost reduction.
IBM watsonx® is our portfolio of AI products that accelerates the impact of generative AI in core workflows to drive productivity.
Relevant services
Leading the way in generative AI with over 75 K trained consultants, IBM helps businesses scale trusted AI and drive transformation.
Transform the front office into a connected, intelligent system driving smoother customer interactions, higher conversion and revenue growth.
Accelerate your cloud and AI transformation with IBM’s consulting and technology services.
Resources
Trends in the travel and transportation industry
See how Lufthansa could improve flight operations efficiency, speed up passenger boarding and cut costs by avoiding delays.
Learn how Finnair accelerates its digital transformation and improves airline operation and customer service.
