For Lufthansa, AI is so critical because it helps us to unlock all the potential from the data that we already have.

Mirco Bharpalania, Senior Director of Cross Domain Solutions, Lufthansa Group

Business Challenge

Digital transformation of the travel experience is a priority for the airline industry. Lufthansa Group is exploring ways that AI technology can help in its transformation.


AI has shown it can help us deliver more personalized customer service, a better employee experience and more efficient operations. Lufthansa Group collaborated closely with IBM, its strategic IT partner and provider of the Watson services that power their AI solutions.

Solution Component

  • AI/Watson